Advertising Strategy & Growth Lead

Comcast (CC) of Willow Grove; Alpharetta (GA); Sur place; USD 90 000 - 120 000; Plein temps

Résumé du poste

Comcast Advertising is seeking a Sales Development Advertising Strategist to partner with Advertising Account Executives and shape strategy to meet advertiser goals. The role involves leading discovery sessions, crafting tailored presentations, and coordinating cross-functional teams to deliver compelling campaigns.

You will analyze market trends, communicate Comcast’s portfolio value, and identify opportunities to optimize performance and drive revenue across local, regional, and national

Qualifications

• Bachelor’s Degree or equivalent experience.
• Generally requires 5-7 years’ experience.
• Geographic knowledge of designated territory (local, multi-market, auto, enterprise).
• Design abilities (PPT, basic graphics, etc.).

Responsabilités

• Conduct proactive industry trend analysis to identify both 1:1 and scaled (1-to-many) opportunities.
• Collaborate with Sales and Leadership to deliver market intelligence and develop points of view for Comcast Advertising.
• Partner with the Measurements & Insights team, Business Development, and other internal resources to uncover new business opportunities and support revenue growth.
• Lead the development of initial campaign strategies for clients, including discovery sessions, custom strategic presentations, and cross-functional coordination.
• Demonstrate a strong understanding of Comcast Advertising’s portfolio and effectively communicate media strategy, technology, creative, sponsorships, data, attribution, and audience solutions.
• Develop discovery questions to uncover client goals, audience needs, and value propositions.
• Support Account Executives in client-facing meetings and presentations by providing expertise, insights, and recommendations.
• Evaluate campaign performance to identify optimization and upsell opportunities, including oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews.

Connaissances

Advertising

Marketing

Microsoft Excel

Microsoft PowerPoint

Results-Oriented

Formation

Bachelor’s Degree or equivalent experience

Description du poste

Comcast Advertising is seeking a Sales Development Advertising Strategist to partner with Advertising Account Executives and shape strategy to meet advertiser goals. The role involves leading discovery sessions, crafting tailored presentations, and coordinating cross-functional teams to deliver compelling campaigns.

You will analyze market trends, communicate Comcast’s portfolio value, and identify opportunities to optimize performance and drive revenue across local, regional, and national