Advertising Strategist, Sales Development

Comcast (CC) of Willow Grove; Alpharetta (GA); On-site; USD 90,000 - 120,000; Full time

Job summary

Comcast Advertising is seeking a Sales Development Advertising Strategist to partner with Advertising Account Executives and shape strategy to meet advertiser goals. The role involves leading discovery sessions, crafting tailored presentations, and coordinating cross-functional teams to deliver compelling campaigns.

You will analyze market trends, communicate Comcast’s portfolio value, and identify opportunities to optimize performance and drive revenue across local, regional, and national

Qualifications

• Bachelor’s Degree or equivalent experience.
• Generally requires 5-7 years’ experience.
• Geographic knowledge of designated territory (local, multi-market, auto, enterprise).
• Design abilities (PPT, basic graphics, etc.).

Responsibilities

• Conduct proactive industry trend analysis to identify both 1:1 and scaled (1-to-many) opportunities.
• Collaborate with Sales and Leadership to deliver market intelligence and develop points of view for Comcast Advertising.
• Partner with the Measurements & Insights team, Business Development, and other internal resources to uncover new business opportunities and support revenue growth.
• Lead the development of initial campaign strategies for clients, including discovery sessions, custom strategic presentations, and cross-functional coordination.
• Demonstrate a strong understanding of Comcast Advertising’s portfolio and effectively communicate media strategy, technology, creative, sponsorships, data, attribution, and audience solutions.
• Develop discovery questions to uncover client goals, audience needs, and value propositions.
• Support Account Executives in client-facing meetings and presentations by providing expertise, insights, and recommendations.
• Evaluate campaign performance to identify optimization and upsell opportunities, including oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews.

Skills

Advertising

Marketing

Microsoft Excel

Microsoft PowerPoint

Results-Oriented

Education

Bachelor’s Degree or equivalent experience

Job description

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels. Job Summary

The Sales Development Advertising Strategist is an outward, forward-thinking partner to Comcast Advertising Sales. By partnering with Advertising Account Executives, the Advertising Strategist will help determine the appropriate strategy, value proposition, and solution to solve advertiser’s needs/objectives/goals.

Job Description

Core Responsibilities

• Conduct proactive industry trend analysis to identify both 1:1 and scaled (1-to-many) opportunities.
• Collaborate with Sales and Leadership to deliver market intelligence and develop points of view for Comcast Advertising.
• Partner with the Measurements & Insights team, Business Development, and other internal resources to uncover new business opportunities and support revenue growth.
• Lead the development of initial campaign strategies for clients, including discovery sessions, custom strategic presentations, and cross-functional coordination.
• Demonstrate a strong understanding of Comcast Advertising’s portfolio and effectively communicate media strategy, technology, creative, sponsorships, data, attribution, and audience solutions.
• Develop discovery questions to uncover client goals, audience needs, and value propositions.
• Support Account Executives in client-facing meetings and presentations by providing expertise, insights, and recommendations.
• Evaluate campaign performance to identify optimization and upsell opportunities, including oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews.

Requirements:

• Bachelor’s Degree or equivalent experience.
• Generally requires 5-7 years’ experience.
• Geographic knowledge of designated territory (local, multi-market, auto,enterprise).
• Foundational knowledge of industry trends and competitive landscape.
• Ability to demonstrate an understanding of and ability to speak to multiple subject matter experts within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences.
• Design abilities (PPT, basic graphics, etc.).

Employees at all levels are expected to:

Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Support a culture of inclusion in how you work and lead. Do what's right for each other, our customers, investors and our communities.

Disclaimer:

This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Skills

Advertising, Marketing, Microsoft Excel, Microsoft PowerPoint, Results-Oriented

We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools that are personalized to meet the needs of your reality—to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the benefits summary on our careers site for more details.

Education Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Certifications (if applicable) Relevant Work Experience 5-7 Years

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

At Comcast , you have the power to connect the world. Your career options are endless as you grow in your career. Explore your future with access to a variety of teams, locations, and resources in an expanding network. You can also explore additional opportunities at our company, NBCUniversal.