Advertising and Sales Manager

The Dallas Opera; Dallas (TX); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid parental leave

PTO and sick leave

403b retirement plan with employer-m$

Complimentary tickets to performances

Professional development opportunities

Job summary

The Dallas Opera is seeking an Advertising and Sales Manager to lead media placement, budgeting, content, and production across print, digital, broadcast, and out-of-home channels to support ticket sales for both in-person and digital performances.

Reporting to the Director of Marketing and Communications, this full-time role requires a Bachelor's degree in Marketing or related field and 5+ years in high-volume advertising, with strong digital, direct mail, and media negotiation skills.

Qualifications

• Bachelor's degree in Marketing or related field and 5+ years in high-volume advertising.
• Proven multi-channel ad planning with emphasis on digital marketing.
• Strong graphic design, print production and direct mail knowledge.
• Excellent copywriting and editing skills.
• Deep understanding of the Dallas media landscape.
• Experience with Asana/Basecamp/Trello for project management.
• Proficiency in Photoshop and Canva; adaptable to multiple formats.
• MS Office proficiency; teamwork in Teams; quick learner.

Responsibilities

• Manage media placement in-house and through external agency for print, digital, broadcast, and out-of-home campaigns.
• Build and nurture relationships with media vendors to expand reach.
• With support from Director, secure media partnership agreements and oversee fulfillment.
• Create promotional opportunities with media partners to drive audience growth.
• Write compelling copy for print, radio, and digital ads.
• Coordinate with Graphic Designer to produce assets and manage timelines.
• Submit assets to media and print vendors on a timely basis.
• Review vendor analytics for advertising ROI.
• Ensure Asana production schedules for all print and digital media deliverables.
• Collaborate with Digital Content Manager on paid and organic campaigns.
• Develop and oversee single-ticket direct mail with Director of Marketing.
• Project manage design and mail house services, proofs, and mailing lists.

Skills

Multitasking

Interpersonal skills

Sales-driven

Project management

Team player

Education

Bachelor's degree in Marketing or related field

Tools

Asana

Basecamp

Trello

Adobe Photoshop

Canva

Job description

The Dallas Opera is a world-class performing arts organization producing outstanding mainstage and chamber opera repertoire, attracting national and international notice, committed to extensive community outreach and education, and managed to the highest standards of artistic excellence, accountability, and financial sustainability.

The Advertising and Sales Manager is responsible for managing media placement, budget, content, and production for all print, digital, broadcast, and out-of-home advertising to support the ticket sales goals of The Dallas Opera. This is a full-time annual position and reports to the Director of Marketing and Communications.

Key Responsibilities:

Advertising

• Manage media placement in-house and through external agency, including budget, content, and production, for all print, digital, broadcast (radio/TV), and out-of-home advertising campaigns to support the revenue and attendance goals for in-person and digital performances
• Build and nurture relationships with media vendors for stronger campaign reach
• With support from Director, secure media partnership agreements and oversee fulfillment
• Create promotional opportunities through media partners that support audience development goals and increase ticket sales
• Write compelling copy for print, radio, and digital ads based on source content
• Work with Graphic Designer (and/or freelance designers) to produce design assets in support of marketing plans, including all print, digital, and video assets, as well as manage timeline for deliverables
• Submit all creative assets to media and print vendors on a timely basis
• Review and report on vendor analytics for advertising ROI
• Ensure Asana production schedules are built for all print and digital media to ensure on-time delivery of assets
• Collaborate with Digital Content Manager for content creation and timelines for paid and organic campaigns
• In conjunction with the Director of Marketing and Communications, develop and oversee implementation of all single ticket direct mail
• Project manage Graphic Designer (provide content and direction, route proofs, and edit) printing (select paper, optimize dimensions for press efficiency, and non-profit mail rates), and mail house services (provide specs, final artwork, and mailing lists in a timely manner, and ensure adequate postage balance in USPS account)

Qualifications:

Traits and Characteristics

• Aptitude for multitasking, prioritizing, attention to detail, and managing time in a fast-paced environment which often presents competing priorities
• Strong interpersonal skills, ability to provide creative direction and negotiate media rates and consultant fees for service
• Self-motivated with a commitment to achieving sales goals
• Strong project management and organizational skills; accepts responsibility for quality, accuracy, and timeliness of assignments
• Team player with customer service mindset, creative and collaborative spirit, and proven ability to build productive working relationships internally and externally

Skills and Knowledge

• Bachelor's degree in a related field (Marketing, Sales, Communications, Business Administration) and five or more years' experience in high-volume advertising environment, including print, broadcast, direct mail, digital, and out-of-home media planning in the arts and entertainment industry
• Proven expertise in creating and implementing integrated multi-channel advertising plans with an emphasis on digital/social marketing
• Strong understanding of graphic design, print production, and direct mail
• Effective communication skills, including superb copywriting and editing skills
• Deep understanding of the Dallas media landscape
• Familiarity with web-based project management systems (Asana, Basecamp, Trello)
• Proficiency in Adobe Photoshop and Canva; experience adapting and resizing graphics for use in multiple formats
• Proficiency in Microsoft products (Word, Excel, PowerPoint) and collaborating in a Microsoft Teams environment; adept at learning new programs and technology

Additional skills a plus:

• Experience with Tessitura CRM desirable but not a prerequisite
• Familiarity with Dallas arts and culture, including opera, a plus but not required

Other Considerations:

• Compensation: $60,000-65,000 annually, depending on experience
• Benefits: Comprehensive benefits package designed to support the well-being and long-term success of our employees including medical, dental, and vision insurance, paid parental leave, dedicated PTO and sick leave, 403b retirement savings plan with employer matching, complimentary tickets to performances, and personalized professional development opportunities
• Location: Dallas, TX. Mondays and Fridays are work from home at manager's discretion; office hours Tuesday-Thursday; nights and weekend work required during season and as needed during the off season.

See yourself at the opera! The Dallas Opera values diversity in the workplace and is committed to creating an equitable and inclusive work environment where employees are treated with dignity and respect.