Advertising & Sales Manager — Opera Marketing

The Dallas Opera; Dallas (TX); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Paid parental leave

PTO and sick leave

403b retirement plan with employer-m$

Complimentary tickets to performances

Professional development opportunities

Job summary

The Dallas Opera is seeking an Advertising and Sales Manager to lead media placement, budgeting, content, and production across print, digital, broadcast, and out-of-home channels to support ticket sales for both in-person and digital performances.

Reporting to the Director of Marketing and Communications, this full-time role requires a Bachelor's degree in Marketing or related field and 5+ years in high-volume advertising, with strong digital, direct mail, and media negotiation skills.

Qualifications

• Bachelor's degree in Marketing or related field and 5+ years in high-volume advertising.
• Proven multi-channel ad planning with emphasis on digital marketing.
• Strong graphic design, print production and direct mail knowledge.
• Excellent copywriting and editing skills.
• Deep understanding of the Dallas media landscape.
• Experience with Asana/Basecamp/Trello for project management.
• Proficiency in Photoshop and Canva; adaptable to multiple formats.
• MS Office proficiency; teamwork in Teams; quick learner.

Responsibilities

• Manage media placement in-house and through external agency for print, digital, broadcast, and out-of-home campaigns.
• Build and nurture relationships with media vendors to expand reach.
• With support from Director, secure media partnership agreements and oversee fulfillment.
• Create promotional opportunities with media partners to drive audience growth.
• Write compelling copy for print, radio, and digital ads.
• Coordinate with Graphic Designer to produce assets and manage timelines.
• Submit assets to media and print vendors on a timely basis.
• Review vendor analytics for advertising ROI.
• Ensure Asana production schedules for all print and digital media deliverables.
• Collaborate with Digital Content Manager on paid and organic campaigns.
• Develop and oversee single-ticket direct mail with Director of Marketing.
• Project manage design and mail house services, proofs, and mailing lists.

Skills

Multitasking

Interpersonal skills

Sales-driven

Project management

Team player

Education

Bachelor's degree in Marketing or related field

Tools

Asana

Basecamp

Trello

Adobe Photoshop

Canva

Job description

The Dallas Opera is seeking an Advertising and Sales Manager to lead media placement, budgeting, content, and production across print, digital, broadcast, and out-of-home channels to support ticket sales for both in-person and digital performances.

Reporting to the Director of Marketing and Communications, this full-time role requires a Bachelor's degree in Marketing or related field and 5+ years in high-volume advertising, with strong digital, direct mail, and media negotiation skills.