Marketing Communications Coordinator

Houston Grand Opera Association Inc; Houston (TX); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Health benefits

Generous paid time off

403b with employer match

Flexible work schedule

Professional development fund

Discounted parking

Free tickets to mainstage & community

Job summary

Houston Grand Opera is seeking a Marketing Communications Coordinator to manage end-to-end email campaigns, craft brand-aligned copy, and optimize automated journeys. You’ll collaborate with the Audience Data team to pull segmentation and ensure timely, impactful communications across campaigns and across departments.

The role supports content updates, season announcements, and data-driven reporting while promoting the HGO brand and audience growth in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing, communications, advertising, or sales preferred.
• 1-3 years relevant experience required.
• Proficiency in writing is required. Writing samples will be requested.
• Experience working in an email marketing platform (Active Campaign, Constant Contact, MailChimp, WordFly, Prospect2) preferred.
• Experience working in a CRM database system (especially Tessitura) is a plus.
• Background in performing arts is a plus.

Responsibilities

• Execute end-to-end email marketing campaigns, including calendar management, build, testing, deployment, and reporting.
• Write, edit, and proof compelling copy aligned with HGO’s brand voice and campaign goals.
• Stay current on marketing trends and best practices, proactively identifying opportunities to enhance campaign performance, engagement, and content ideas.
• Develop and optimize automated email campaigns and journeys to support audience engagement and lifecycle marketing efforts including automations, regular A/B testing, and employing a consistent best-practice approach.
• Work closely with Audience Data team to request, create, and pull segmentation and lists needed for campaigns through Tessitura.
• Ensure cross-departmental collaboration on asset development for marketing efforts by submitting timely requests for designs, videos, blog articles, etc. needs that provide colleagues with clear direction and timelines.
• Maintain and update HGO.org content related to subscription, single ticket, and other sales initiatives, ensuring pages are accurate, current, and aligned with marketing campaigns.
• Support annual season announcement website updates and content rollovers.
• Ensure appropriate timing of communications, and seamless cross-departmental communications within HGO including the Butler Studio, Community Impact, Philanthropy, and Special Events.
• Manage digital cross-promotional partnerships with arts partners, including email list exchanges cross-promotional email communications to expand reach and grow HGO’s audience.
• Assist in creating forms for Marketing team to collect data, increase audiences for our email subscriptions, database, and lead lists.
• Collaborate with Digital Marketing team and Marketing Manager to maintain marketing data and reports for Executive Leadership summaries across variety of business needs.
• Monitor email health metrics such as open rates, click-through rates, unsubscribes and provide monthly reports on performance to inform future strategies.
• Perform various other tasks that may be assigned by the Marketing Manager, Advertising, Associate Director of Marketing or Director of Marketing.

Skills

Writing proficiency

Email marketing

Communication skills

Campaign testing

Education

Bachelor's degree in marketing, communications, advertising, or sales

Tools

Active Campaign

Constant Contact

MailChimp

WordFly

Prospect2

Tessitura CRM

Job description

Job HighlightsReporting to the Associate Director of Marketing, the Marketing Communications Coordinator supports multiple functions with HGO’s fast-paced Audiences Department with a primary focus on email campaign management. This role will also actively support advertising and promotional efforts to increase single and subscription ticket sales, audience retention and audience engagement, and promotion of the HGO Brand. This position executes various tasks to support marketing objectives, including driving continued audience growth initiatives and ensuring clear, consistent communication that reflects Houston Grand Opera’s voice across platforms and initiatives.Join Us!We are looking for talented, passionate, and dedicated people who are eager to make contributions to our community and our mission. If you are excited about this position but your experience does not align perfectly, we encourage you to apply! You may be just the right candidate for this position or another role at HGO.About the Houston Grand OperaThe mission of HGO is to enrich our diverse community through the art of opera. We do so by creating, curating, exploring, and producing outstanding experiences centered around the human voice. HGO has received a Tony Award, three Grammy Awards, and three Emmy Awards – we are the only opera company in the world to win all three honors.Our strategic focus is two-fold: creating profoundly enriching experiences for our diverse audiences and clearly defining and positively promoting the HGO brand. We believe every team member enriches our organization by exposing a broad range of ways to understand and engage our community and discover, design, and deliver enriching experiences.Compensation and BenefitsWe offer robust benefits to full-time employees, including:Comprehensive and affordable health benefits.Generous paid time off.403b retirement plan with employer match.Flexible work schedule.Professional development fund and opportunities.Discounted parking in the Theater District garage and nearby lots, plus easy access to Metro transportation.Free tickets to our mainstage and community productions and events.Key ResponsibilitiesExecute end-to-end email marketing campaigns, including calendar management, build, testing, deployment, and reporting.Write, edit, and proof compelling copy aligned with HGO’s brand voice and campaign goals.Stay current on marketing trends and best practices, proactively identifying opportunities to enhance campaign performance, engagement, and content ideas.Develop and optimize automated email campaigns and journeys to support audience engagement and lifecycle marketing efforts including automations, regular A/B testing, and employing a consistent best-practice approach.Along with Associate Director of Marketing, work closely with Audience Data team to request, create, and pull segmentation and lists needed for campaigns through Tessitura.Ensure cross-departmental collaboration on asset development for marketing efforts by submitting timely requests for designs, videos, blog articles, etc. needs that provide colleagues with clear direction and timelines.Maintain and update HGO.org content related to subscription, single ticket, and other sales initiatives, ensuring pages are accurate, current, and aligned with marketing campaigns. Support annual season announcement website updates and content rollovers.Ensure appropriate timing of communications, and seamless cross-departmental communications within HGO including the Butler Studio, Community Impact, Philanthropy, and Special Events.Manage digital cross-promotional partnerships with arts partners, including email list exchanges cross-promotional email communications to expand reach and grow HGO’s audience.Assist in creating forms for Marketing team to collect data, increase audiences for our email subscriptions, database, and lead lists.Collaborate with Digital Marketing team and Marketing Manager to maintain marketing data and reports for Executive Leadership summaries across variety of business needs.Monitor email health metrics such as open rates, click-through rates, unsubscribes and provide monthly reports on performance to inform future strategies.Perform various other tasks that may be assigned by the Marketing Manager, Advertising, Associate Director of Marketing or Director of Marketing.QualificationsBachelor’s degree in marketing, communications, advertising, or sales preferred.1-3 years relevant experience required.Proficiency in writing is required. Writing samples will be requested.Experience working in an email marketing platform (Active Campaign, Constant Contact, MailChimp, WordFly, Prospect2) preferred.Experience working in a CRM database system (especially Tessitura) is a plus.Background in performing arts is a plus.Must be able to work some evenings/weekends.Special CharacteristicsAbility to work under pressure in a fast-paced environment, high energy and exceptionally strong interpersonal and communication skills are a must. An eye for detail and quality control is imperative, as well as being able to multi-task and prioritize effectively. An enthusiastic, proactive and collaborative professional manner required.Physical DemandsThe physical demands described here are representative of those we consider important for an employee to successfully perform essential functions of this job: extended periods of sitting and performing tasks such as typing and using a computer mouse, with strong visual and auditory focus, occasional lifting (not exceeding 20 pounds), reaching for items, effective communication skills, and fine motor abilities, being mobile within the office for activities like attending performances, events, and meetings. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.Equal OpportunityHouston Grand Opera is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at HGO are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by federal, state, or local laws or regulations. HGO will not tolerate discrimination or harassment based on any of these characteristics. HGO encourages applicants of all ages.