Ads Platform Growth PM - Commerce & Onboarding

TikTok; San Jose (CA); Sur place; USD 186 000 - 295 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

Paid Personal Time

Résumé du poste

TikTok is seeking an experienced Product Manager to advance ads platform products within TikTok Ads Manager, focusing on Commerce and Non-Commerce verticals. You will enhance shop ads workflows, onboarding, and the advertiser journey while coordinating with design, engineering, data science, and marketing teams to deliver measurable improvements.

Role emphasizes translating business goals into clear requirements, iterating based on user feedback, and driving advertiser activation and campaign

Qualifications

• Bachelor's degree or above; 3+ years of experience in commercial products preferred.
• Ability to optimize ad delivery strategies and product capabilities, enhance user and client experiences, and iteratively improve solutions.
• Strong logical thinking, business acumen, and a fast learner.
• Customer-centric track record showing growth from 1 to 10 and operational thinking.
• Big-picture mindset with independent thinking; adapt strategies in complex environments.

Responsabilités

• Own modules related to Shop Ads reporting, onboarding, and customer experience optimization in TikTok Ads Manager.
• Improve end-to-end advertiser experience from setup to optimization.
• Design and iterate reporting experiences to help advertisers diagnose issues and act on insights.
• Optimize onboarding flows, guidance, and in-product recommendations for Shop Ads adoption.
• Translate advertiser needs and business goals into product requirements, user flows, and launch plans.
• Collaborate with design, engineering, data science, operations, sales, and marketing to deliver improvements.
• Use customer feedback and data to identify gaps and prioritize iterations.
• Track onboarding, reporting usage, advertiser activation, feature adoption, and campaign optimization behavior.
• Support roadmap planning with structured analysis and data-backed recommendations.

Connaissances

Logical thinking

Business acumen

Fast learner

Customer experience

Product growth

Strategic thinking

Formation

Bachelor's degree or above

Description du poste

TikTok is seeking an experienced Product Manager to advance ads platform products within TikTok Ads Manager, focusing on Commerce and Non-Commerce verticals. You will enhance shop ads workflows, onboarding, and the advertiser journey while coordinating with design, engineering, data science, and marketing teams to deliver measurable improvements.

Role emphasizes translating business goals into clear requirements, iterating based on user feedback, and driving advertiser activation and campaign