Adobe Target with AJO Specialist

Factspan Analytics; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Factspan Analytics, a leading US retail MarTech consultancy, seeks an experienced Adobe Journey Optimizer and CJA consultant to design and implement enterprise-grade customer journey orchestration and marketing analytics solutions. You will optimize campaigns across channels, integrate AEP datasets, and mentor junior team members.

The role requires 9+ years of hands-on Adobe MarTech experience, deep knowledge of data, activation, and retail use cases, and strong communication with US-based

Qualifications

• Deep hands-on experience with Adobe Journey Optimizer and Customer Journey Analytics.
• Working knowledge of Adobe Experience Platform, AEP datasets, XDM schemas, and identity services.
• Strong retail and MarTech domain experience.
• Experience with SQL, APIs, JavaScript, campaign analytics, and customer data.
• Excellent stakeholder management and communication skills.
• Adobe Target with AJO experience is required.

Responsibilities

• Design real-time, scheduled, audience-triggered, transactional, and event-driven journeys using Adobe Journey Optimizer.
• Configure journey events, conditions, wait activities, custom actions, re-entry rules, exit criteria, and orchestration logic.
• Build omnichannel customer journeys across email, SMS, push, in-app, web, and custom channels.
• Develop reusable message templates, dynamic content, personalisation rules, offer decisioning, and next-best-action strategies.
• Implement consent, suppression, frequency capping, quiet hours, channel preferences, and customer fatigue controls.
• Configure AJO campaigns, channel surfaces, presets, sender identities, subdomains, and delivery settings.
• Design CJA connections, data views, dimensions, metrics, calculated metrics, segments, filters, and attribution models.
• Build CJA workspaces for campaign performance, customer journeys, conversion funnels, retention, loyalty, and cross-channel analysis.
• Integrate AJO and CJA with AEP datasets, XDM schemas, Real-Time Customer Profile, audiences, identity services, and destinations.
• Support retail use cases including cart abandonment, loyalty engagement, replenishment, back-in-stock, win-back, post-purchase, and promotional journeys.
• Analyse customer, transaction, product, store, digital behaviour, campaign, loyalty, and order data.
• Establish testing, monitoring, production support, release governance, documentation, and incident-management processes.
• Collaborate with marketing, analytics, data engineering, product, privacy, and US-based stakeholder teams.
• Mentor developers, analysts, campaign specialists, and MarTech consultants.

Skills

Adobe Journey Optimizer

Customer Journey Analytics

Adobe Experience Platform

SQL

APIs

JavaScript

Campaign analytics

Stakeholder management

Communication skills

Retail MarTech

Tools

AEP

RT-CDP

XDM

BigQuery

GCP

Python

Web SDK

Mobile SDK

Job description

Adobe AJO & CJA Retail MarTech

Role Overview

Factspan is seeking an experienced Adobe AJO and CJA consultant to design, implement, and optimise enterprise-scale customer journey orchestration and marketing analytics solutions for a leading US retailer. The role requires deep expertise in Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Platform, customer data, campaign activation, personalisation, experimentation, and retail marketing use cases.

Key Responsibilities

• Design real-time, scheduled, audience-triggered, transactional, and event-driven journeys using Adobe Journey Optimizer.
• Configure journey events, conditions, wait activities, custom actions, re-entry rules, exit criteria, exception paths, and orchestration logic.
• Build omnichannel customer journeys across email, SMS, push, in-app, web, and custom channels.
• Develop reusable message templates, dynamic content, personalisation rules, offer decisioning, and next-best-action strategies.
• Implement consent, suppression, frequency capping, quiet hours, channel preferences, and customer fatigue controls.
• Configure AJO campaigns, channel surfaces, presets, sender identities, subdomains, and delivery settings.
• Design CJA connections, data views, dimensions, metrics, calculated metrics, segments, filters, and attribution models.
• Build CJA workspaces for campaign performance, customer journeys, conversion funnels, retention, loyalty, and cross-channel analysis.
• Integrate AJO and CJA with AEP datasets, XDM schemas, Real-Time Customer Profile, audiences, identity services, and destinations.
• Support retail use cases including cart abandonment, loyalty engagement, replenishment, back-in-stock, win-back, post-purchase, and promotional journeys.
• Analyse customer, transaction, product, store, digital behaviour, campaign, loyalty, and order data.
• Establish testing, monitoring, production support, release governance, documentation, and incident-management processes.
• Collaborate with marketing, analytics, data engineering, product, privacy, and US-based stakeholder teams.
• Mentor developers, analysts, campaign specialists, and MarTech consultants.

Required Expertise

• Experience required: min 9+ years
• Strong hands-on experience with Adobe Journey Optimizer and Customer Journey Analytics.
• Working knowledge of AEP, RT-CDP, XDM, audiences, identity, and profile enablement.
• Strong retail and MarTech domain experience.
• Experience with SQL, APIs, JavaScript, campaign analytics, and customer data.
• Strong stakeholder management, solution design, troubleshooting, and communication skills.
• Adobe Target with AJO experience required

Preferred Qualifications

Adobe certifications and experience with Adobe Target, Web SDK, Mobile SDK, GCP, BigQuery, Python, experimentation, and AI-enabled marketing analytics are highly desirable.