Product Owner

Talentify; Pittsburgh (Allegheny County); On-site; USD 90,000 - 130,000; Full time

Job summary

Talentify is seeking a Senior Associate, Journey Builder to design, configure, and optimize personalized customer journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). You will translate marketing objectives into real-time experiences that drive engagement and measurable outcomes.

In this hands-on role, you will build journey logic, collaborate with data and analytics teams to refine audiences, and ensure quality across campaigns.

Qualifications

• Bachelor's degree or equivalent experience in marketing operations.
• 3+ years in marketing operations or digital campaigns.
• Hands-on experience configuring journeys with Adobe tools.
• Strong understanding of customer journey orchestration and personalization.
• Experience with audience segmentation and testing.

Responsibilities

• Configure and optimize personalized journeys in Adobe Journey Optimizer.
• Design NBA-based journey logic per business needs.
• Collaborate with data teams to refine audiences in AEP.
• Utilize real-time signals to enhance personalization.
• Partner with lifecycle marketing and analytics to improve journeys.
• QA campaigns across events, triggers, waits, and cross-channel touchpoints.
• Monitor performance and troubleshoot issues.
• Work with analytics to evaluate results and optimize effectiveness.
• Serve as SME for AJO and AEP.
• Contribute to governance and best practices for journey orchestration.
• Support team training and knowledge sharing.

Skills

Communication

Collaboration

Agile methodologies

Marketing operations

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Adobe Journey Optimizer

Adobe Experience Platform

Salesforce Marketing Cloud

Marketing automation platforms

JSON / APIs

Job description

Overview

We are seeking a Senior Associate, Journey Builder to play a hands‑on role in designing, configuring, and optimizing personalized customer journeys using Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO). This role is responsible for translating strategic marketing objectives into real-time customer experiences that drive engagement, improve targeting, and deliver measurable business outcomes.
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Responsibilities

• Configure, test, deploy, and optimize personalized customer journeys and campaigns within Adobe Journey Optimizer
• Build and manage journey logic based on Next Best Action (NBA) strategies and business requirements
• Collaborate with data and analytics teams to create, refine, and validate audience segments within Adobe Experience Platform
• Leverage real-time behavioral signals and customer profile data to improve personalization and targeting
• Partner with lifecycle marketing, analytics, and channel teams to implement and enhance customer journeys
• Conduct comprehensive quality assurance across journey components, including events, triggers, wait steps, personalization rules, and cross-channel interactions
• Monitor campaign and journey performance, troubleshoot execution issues, and implement improvements
• Work with analytics teams to evaluate results and optimize journey effectiveness
• Serve as a subject matter expert (SME) for Adobe Journey Optimizer and Adobe Experience Platform
• Contribute to platform governance, process improvements, and best practices for journey orchestration
• Support team training and knowledge-sharing initiatives

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience within a marketing campaign delivery environment
• 3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution
• 2+ years of hands‑on experience configuring journeys and campaigns using Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud, or similar marketing automation platforms
• Strong understanding of customer journey orchestration, event‑driven marketing, personalization, and decisioning frameworks
• Experience working with customer segmentation and audience targeting
• Strong quality assurance and testing experience for marketing campaigns and customer journeys
• Excellent communication and collaboration skills
• Ability to work effectively in agile, cross‑functional, or pod‑based team environments

Preferred Qualifications

• Adobe Experience Platform (AEP) and/or Adobe Journey Optimizer (AJO) certifications
• Experience with Adobe Real‑Time Customer Data Platform (CDP)
• Familiarity with XDM schemas and event tagging frameworks
• Experience in highly regulated industries such as healthcare or financial services
• Exposure to JSON, event payloads, APIs, or API‑driven personalization
• Experience with responsive email design and accessibility standards
• Understanding of Next Best Action (NBA) personalization and decisioning frameworks