Admissions Representative at Aspire Charter Academy - Part Time

National Heritage Academies; Gary (IN); On-site; USD 45,000 - 65,000; Full time

Job summary

National Heritage Academies is seeking an Admissions Representative to develop and execute marketing strategies for school recruitment and community engagement. This role involves balancing time between schools and the local community, utilizing CRM and social media to promote school awareness.

The ideal candidate has a Bachelor’s degree in marketing or business, excellent communication skills, and a customer‑centric approach to attract new families. A sales background and experience in event planning are preferred.

Qualifications

• Bachelor’s degree in marketing, business, or related field is preferred.
• Prior experience in recruitment-related work and a sales background is desirable.
• Demonstrated proficiency in Microsoft Office Suite and CRM tools.

Responsibilities

• Develop and execute school-specific marketing strategy for enrollment success.
• Analyze data to measure the effectiveness of marketing campaigns.
• Cultivate relationships with community partners and parent groups.

Skills

Marketing strategy development

CRM proficiency

Data analysis

Community engagement

Communication skills

Event planning

Sales skills

Social media management

Education

Bachelor’s degree in marketing, business, or related field

Tools

Microsoft Office Suite

CRM (Dynamics)

Marketo

Job description

Summary

The admissions representative (AR) role encompasses field marketing responsibilities with objectives to foster awareness and consideration among parents for their school(s) and drive recruitment to facilitate enrollment of new families in their school(s).

Job Description

This position requires balancing time between the school(s) and the local community. The AR leads development of a marketing strategy to engage the local community through events, school tours, on‑site events, managing school social media, and parent outreach. The AR will rely heavily on CRM, population mapping tools, and other data sources to document activities, guide strategic planning, and make informed decisions.

Duties and Responsibilities

• Develop and execute school‑specific marketing strategy to promote school awareness, generate leads, and drive customer acquisition for enrollment success.
• Analyze data and metrics to measure the effectiveness of field marketing campaigns and make data‑driven recommendations for optimization.
• Provide regular reports and updates on field marketing activities, results, and KPIs to key stakeholders and management.
• Cultivate strong relationships with community partners, online and offline parent groups, and other key stakeholders to establish connections with parents and generate awareness.
• Represent the school(s) at community events, recruitment fairs, and outreach initiatives to foster awareness and align NHA solutions with parents’ preferences.
• Provide expert guidance and support to clients by fostering strong relationships with parents and external partners, inviting prospective families to school‑based events, and acting as main point of contact for project‑related communications.
• Collaborate with cross‑functional teams to support lead generation efforts and execute marketing initiatives aimed at attracting and onboarding new families.
• Utilize and oversee CRM, Marketo, and social media platforms to develop and execute strategic plans while capturing and analyzing activity data.
• Collaborate with school leadership and staff to plan and participate in recruitment and onboarding activities.
• Capitalize on internal pipeline of current families to recruit siblings and generate word‑of‑mouth advertising.
• Implement monthly strategies including phone calls, text messages, tours, home visits, events, and other engagement opportunities to keep families engaged, excited, and informed, thereby minimizing erosion and attrition.
• Adhere to project timelines, budgets, and quality standards while managing multiple client engagements.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in marketing, business, or related field is preferred.
• Prior experience in recruitment-related work and a sales background is desirable.
• Demonstrated proficiency in Microsoft Office Suite and CRM (Dynamics) or sales management tools.
• Excellent written and verbal communication skills.
• Customer‑centric mindset and drive to attract and retain new parents.
• Experience in planning events and managing all elements of project delivery.
• Innovative and results‑driven approach.
• Ability to build strong relationships and effectively communicate with diverse audiences.
• Confidence and skill in analyzing and reporting data using CRM, Excel, and other platforms.
• Entrepreneurial spirit, solution‑oriented mindset, and exceptional ability to work independently.
• Strong aptitude for successful sales closure.
• Adaptable and thrives in ambiguous situations, managing uncertainty effectively.
• High sense of urgency and strong critical thinking, time management, and problem‑solving skills, particularly when faced with disruptions.
• Successful planning and managing of annual budgets with efficiency and precision.
• Proficiency with social media platforms such as Facebook, Twitter, and Instagram.

National Heritage Academies is an equal‑opportunity employer.