Admissions Marketing Coordinator (Hybrid)

Northwestern Health Sciences University; BLOOMINGTON (MN); Hybrid; USD 49,000 - 61,000; Full time

Benefits offered by this job

Paid Time Off

Holiday leave

403(b) Plan

Medical, dental, vision

Job summary

Northwestern Health Sciences University in Bloomington, MN is seeking an Admissions Marketing Coordinator to drive enrollment through targeted marketing strategies, campaigns, and materials. The role involves close collaboration with Admissions, Marketing, and academic leaders to translate recruitment priorities into impactful tactics across the student journey.

The position requires a Bachelor’s degree in a related field and 1–3 years of experience, with a mix of content creation, campaign

Qualifications

• Bachelor's degree in marketing, business, communication, journalism or related field or equivalent related experience, required
• 1-3 years relevant experience in marketing, communications, admissions, or related field
• Experience writing marketing content, social media, email campaigns, events, or digital marketing, preferred
• Excellent written, verbal, and presentation communication skills
• Strong organizational and project management skills with the ability to manage multiple priorities and meet deadlines
• Ability to work independently and collaboratively in a fast-paced environment
• Demonstrated flexibility and adaptability in responding to changing priorities and business needs
• Demonstrated commitment to fostering an inclusive and respectful environment
• Proficiency in Microsoft Office applications
• Experience with Salesforce, Pardot (Marketing Cloud Account Engagement), or similar CRM and marketing automation platforms, preferred

Responsibilities

• Manage admissions email marketing campaigns, including writing, building, scheduling, monitoring, and optimizing communications to engage prospective students and support enrollment goals.
• Partner with Admissions Counselors and internal stakeholders to develop recruitment-focused marketing materials, presentations, communications, and other resources that support outreach, relationship building, and enrollment efforts.
• Manage and maintain the admissions collateral library, including print, digital, and video materials, ensuring content is accurate, current, and compelling; identify gaps and coordinate updates or new materials as needed.
• Monitor, analyze, and report on marketing and communication campaign performance, using data and key metrics to evaluate effectiveness.
• Coordinate marketing support and event-related materials, including web updates, social media, design and print services, content development, and presentation templates
• Support the planning and execution of four annual on-campus Discovery Days, including direct mail, email, and other promotional campaigns.
• Support the promotion and execution of travel recruiting events by coordinating text communications, sign-in materials, posters, online registration forms, and other recruitment resources.
• Build and maintain collaborative relationships with internal stakeholders, academic leaders, marketing partners and the enrollment team, to support strategic enrollment objectives.
• Manage admissions promotional item and giveaway inventory, including ordering, replenishment, and sourcing new items based on recruitment needs.
• Other marketing and admissions related duties, as assigned.

Skills

Marketing communications

Project management

Campaign analysis

Content writing

CRM experience

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Pardot

Microsoft Office

Social media platforms

Job description

Position Information:

NWHSU is seeking an Admissions Marketing Coordinator to support the university's enrollment goals by executing marketing strategies that attract, engage, and retain prospective students. This position requires a strong understanding of the prospective student journey and enrollment process, with the ability to translate recruitment priorities into effective marketing tactics at each stage. The Admissions Marketing Coordinator will collaborate closely with admissions, marketing, academic program leaders, and university partners to ensure accurate and up-to-date program information and develop a strong understanding of NWHSU's academic programs, prospective student audiences, competitive differentiators, and enrollment priorities. This highly collaborative and execution-focused role coordinates stakeholders, resources, and timelines across multiple departments to move projects forward while maintaining alignment with NWHSU brand guidelines and program-specific goals.

Work Location:

Bloomington, MN with flexibility to work 1-2 days per week remotely; must live local and be able to come to campus as needed

Duties:

• Manage admissions email marketing campaigns, including writing, building, scheduling, monitoring, and optimizing communications to engage prospective students and support enrollment goals.
• Partner with Admissions Counselors and internal stakeholders to develop recruitment-focused marketing materials, presentations, communications, and other resources that support outreach, relationship building, and enrollment efforts.
• Manage and maintain the admissions collateral library, including print, digital, and video materials, ensuring content is accurate, current, and compelling; identify gaps and coordinate updates or new materials as needed.
• Monitor, analyze, and report on marketing and communication campaign performance, using data and key metrics to evaluate effectiveness.
• Coordinate marketing support and event-related materials, including web updates, social media, design and print services, content development, and presentation templates
• Support the planning and execution of four annual on-campus Discovery Days, including direct mail, email, and other promotional campaigns.
• Support the promotion and execution of travel recruiting events by coordinating text communications, sign-in materials, posters, online registration forms, and other recruitment resources.
• Build and maintain collaborative relationships with internal stakeholders, academic leaders, marketing partners and the enrollment team, to support strategic enrollment objectives.
• Manage admissions promotional item and giveaway inventory, including ordering, replenishment, and sourcing new items based on recruitment needs.
• Other marketing and admissions related duties, as assigned.

What you need to have?

• Bachelor's degree in marketing, business, communication, journalism or related field or equivalent related experience, required
• 1-3 years relevant experience in marketing, communications, admissions, or related field
• Experience writing marketing content, social media, email campaigns, events, or digital marketing, preferred
• Excellent written, verbal, and presentation communication skills
• Strong organizational and project management skills with the ability to manage multiple priorities and meet deadlines
• Ability to work independently and collaboratively in a fast-paced environment
• Demonstrated flexibility and adaptability in responding to changing priorities and business needs
• Demonstrated commitment to fostering an inclusive and respectful environment
• Proficiency in Microsoft Office applications
• Experience with Salesforce, Pardot (Marketing Cloud Account Engagement), or similar CRM and marketing automation platforms, preferred

Compensation:

$23.50 - $29.37 per hour.

The hiring rate is determined by a combination of education, related professional experience, and internal equity considerations and may exceed the posted range. NWHSU is committed to fair and equitable pay practices and does not base compensation decisions on gender or any other protected status.

Our Benefits:

NWHSU is proud to offer a comprehensive benefits package to meet your current needs and anticipate your future needs. Our generous time away helps you enjoy a healthy work life rhythm.

• Paid Time Off (earn 20 days per year)
• Holiday (16days in 2026)
• 403(b) Plan
• Medical, dental, vision
• Discounted and free on-site clinic services for you and your family
• Flexible Spending Accounts
• Short-term and long-term disability
• Life insurance
• EAP and other wellness benefits
• Tuition Reimbursement for external programs
• Tuition Reduction for internal programs (includes family members)
• Employee discount at our campus store
• On-site fitness center

NWHSU is a nonprofit organization and full-time employees may be eligible for Public Service Loan Forgiveness (PSLF) through the U.S. Department of Education. For further information please click on this link.

Why NWHSU?

When you join NWHSU you're not simply doing a job, you're making a difference. You'll see passion for our mission, our work, and our future growth opportunities all around you. Culture is extremely important to us. We're a small enough organization that you'll get to know everyone, have a voice, make an impact, and feel the enthusiasm of everyone you work with. Yet we're large enough to offer exceptional benefits including a university contribution to our 403(b), generous PTO and a flexible environment. It's all part of our person-centered philosophy- and it's an ideal blend and a superb organization to expand your career.

What can you expect?

The person-centered approach we take to healthcare education and practice extends to our NWHSU team. That means:

• Every role and individual contributes to our success. No matter what department you work in, you'll see passion for our work and respect for one another.
• Belonging is important to us - we all bring different backgrounds, perspectives, and value to the organization. And that makes us stronger.
• We're committed and engaged. You'll see that in every meeting, every discussion and everything we do. It shows and we're proud of it.
• We don't simply say we have a team environment - we live it. Your ideas and suggestions matter. We listen to one another and when something makes sense, we do it.
• We've still got that entrepreneurial spirit, even though we've been around for 80+ years. And we like that.
• We build in flexibility in roles whenever we can. We work in a hybrid environment. Each manager works with their team members to ensure there is a healthy work-life balance.
• Your personal and professional work opportunities are important to us - we provide these benefits so you can continue to excel in your career.

Our goal? Preparing the next generation of healthcare professionals to deliver and advance healthcare.

NWHSU Overview:

Northwestern Health Sciences University (NWHSU) based in Bloomington, MN, has been a national leader in person-centered healthcare education for over 80 years. The University has more than 10,000 graduates throughout the U.S. and in 21 countries. For more information, please visit nwhealth.edu.

We offer a diverse range of evidence-informed programs and experiences including: Doctor of Chiropractic, Doctor of Acupuncture, Chinese Medicine, Functional and Integrative Nutrition, and Integrative Care, and undergraduate offerings in massage therapy, health sciences, and allied health professions – medical laboratory science, medical laboratory technology, radiation therapy, and radiologic technology. We are a mission- and vision- driven university leading the way in person-centered care.

Equal Opportunity Employer

Northwestern Health Sciences University is an Equal Employment Opportunity Employer and is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Further, NWHSU prohibits all forms of discrimination is any education program or activity that it operates. The Notice of Non-Discrimination is located on our website. Individuals may report concerns or questions to the Title IX Coordinator. Please refer to our website for further information.