Enrollment Growth Marketer - Hybrid (1 Remote Day/Week)

University of Europe for Applied Sciences Dubai; Crookston (MN); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

Competitive wages

Paid holidays

Generous time off

Tuition benefits

Professional development

Medical plans

Retirement plans

Life insurance

Job summary

The University of Minnesota Crookston is seeking an Enrollment Marketing Manager to lead digital enrollment campaigns, partnering with Admissions and University Marketing Communications to drive recruitment and yield. The role emphasizes data-driven decision making, budget stewardship, and cross-functional collaboration across display, search and social channels.

You will optimize campaigns, develop audience strategies, and report performance to leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field is required.
• 4+ years of experience managing and optimizing multi-channel digital advertising campaigns with measurable lead generation and conversion goals.
• Hands-on experience with Google Ads, Google Tag Manager, Meta Ads Manager, TikTok Ads Manager and social media management tools.
• Demonstrated expertise in audience segmentation, targeting strategy, retargeting, lookalike modeling, and digital audience development.
• Strong understanding of attribution modeling, conversion tracking, UTM strategy, and marketing analytics.

Responsibilities

• Develop and execute annual enrollment marketing efforts including media planning and timelines for creating marketing materials.
• Manage the full campaign lifecycle: audience targeting, budgeting, coordination, launch, optimization, and reporting across all stages of admissions and enrollment.
• Plan, execute, and optimize digital lead generation campaigns across display, paid social, SEM and other channels.
• Develop audience segmentation strategies using demographic, behavioral, geographic, interest-based, and first-party data.
• Continuously evaluate campaign performance and reallocate budgets to maximize lead quality, conversion, and ROAS.

Skills

Audience segmentation

Campaign optimization

Analytics

Cross-functional teamwork

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Ads

Google Tag Manager

Meta Ads Manager

TikTok Ads Manager

Job description

The University of Minnesota Crookston is seeking an Enrollment Marketing Manager to lead digital enrollment campaigns, partnering with Admissions and University Marketing Communications to drive recruitment and yield. The role emphasizes data-driven decision making, budget stewardship, and cross-functional collaboration across display, search and social channels.

You will optimize campaigns, develop audience strategies, and report performance to leadership.