Enrollment Marketing Coordinator — Hybrid (Remote 1–2 days)

Northwestern Health Sciences University; BLOOMINGTON (MN); On-site; USD 49,000 - 61,000; Full time

Benefits offered by this job

Paid Time Off

Holiday leave

403(b) Plan

Medical, dental, vision

Job summary

Northwestern Health Sciences University in Bloomington, MN is seeking an Admissions Marketing Coordinator to drive enrollment through targeted marketing strategies, campaigns, and materials. The role involves close collaboration with Admissions, Marketing, and academic leaders to translate recruitment priorities into impactful tactics across the student journey.

The position requires a Bachelor’s degree in a related field and 1–3 years of experience, with a mix of content creation, campaign

Qualifications

• Bachelor's degree in marketing, business, communication, journalism or related field or equivalent related experience, required
• 1-3 years relevant experience in marketing, communications, admissions, or related field
• Experience writing marketing content, social media, email campaigns, events, or digital marketing, preferred
• Excellent written, verbal, and presentation communication skills
• Strong organizational and project management skills with the ability to manage multiple priorities and meet deadlines
• Ability to work independently and collaboratively in a fast-paced environment
• Demonstrated flexibility and adaptability in responding to changing priorities and business needs
• Demonstrated commitment to fostering an inclusive and respectful environment
• Proficiency in Microsoft Office applications
• Experience with Salesforce, Pardot (Marketing Cloud Account Engagement), or similar CRM and marketing automation platforms, preferred

Responsibilities

• Manage admissions email marketing campaigns, including writing, building, scheduling, monitoring, and optimizing communications to engage prospective students and support enrollment goals.
• Partner with Admissions Counselors and internal stakeholders to develop recruitment-focused marketing materials, presentations, communications, and other resources that support outreach, relationship building, and enrollment efforts.
• Manage and maintain the admissions collateral library, including print, digital, and video materials, ensuring content is accurate, current, and compelling; identify gaps and coordinate updates or new materials as needed.
• Monitor, analyze, and report on marketing and communication campaign performance, using data and key metrics to evaluate effectiveness.
• Coordinate marketing support and event-related materials, including web updates, social media, design and print services, content development, and presentation templates
• Support the planning and execution of four annual on-campus Discovery Days, including direct mail, email, and other promotional campaigns.
• Support the promotion and execution of travel recruiting events by coordinating text communications, sign-in materials, posters, online registration forms, and other recruitment resources.
• Build and maintain collaborative relationships with internal stakeholders, academic leaders, marketing partners and the enrollment team, to support strategic enrollment objectives.
• Manage admissions promotional item and giveaway inventory, including ordering, replenishment, and sourcing new items based on recruitment needs.
• Other marketing and admissions related duties, as assigned.

Skills

Marketing communications

Project management

Campaign analysis

Content writing

CRM experience

Education

Bachelor's degree in marketing or related field

Tools

Salesforce

Pardot

Microsoft Office

Social media platforms

Job description

Northwestern Health Sciences University in Bloomington, MN is seeking an Admissions Marketing Coordinator to drive enrollment through targeted marketing strategies, campaigns, and materials. The role involves close collaboration with Admissions, Marketing, and academic leaders to translate recruitment priorities into impactful tactics across the student journey.

The position requires a Bachelor’s degree in a related field and 1–3 years of experience, with a mix of content creation, campaign