Admissions & Marketing Coordinator: Drive Census Growth

Rockwell Care; Shasta Lake (CA); On-site; USD 65,000 - 80,000; Full time

Job summary

Confidential Company in California seeks an Admissions & Marketing Coordinator to manage the facility’s admissions process and actively develop referral relationships. This role combines admissions, insurance verification, referral management, and healthcare marketing to drive census growth.

Responsibilities include managing referrals from inquiry to admission, verifying insurance, coordinating with multiple departments, and building strong relationships with hospitals and health plans, with a

Qualifications

• Experience in SNF admissions, healthcare marketing, case management, insurance verification, or post-acute care preferred.
• Knowledge of Medicare, Medi-Cal, and managed care is a plus.
• Strong communication, organization, and follow-up skills.
• Ability to build relationships with hospital case managers and referral sources.

Responsibilities

• Manage referrals from initial inquiry through admission.
• Review referrals through CarePort and other referral sources.
• Verify insurance eligibility, benefits, and authorization requirements prior to admission.
• Coordinate referral review with Nursing, Business Office, Rehabilitation, Social Services, and Administration.
• Maintain timely follow-up with hospital case managers, discharge planners, physicians, families, and insurance providers.
• Communicate acceptance decisions and coordinate admission arrangements.
• Build relationships with hospitals, case managers, physician groups, health plans, and community referral partners.
• Conduct regular marketing outreach to generate new referrals and increase facility visibility.
• Track referrals, admissions, declines, lost opportunities, and referral conversion.
• Collaborate with facility leadership to achieve census and skilled census goals.
• Provide excellent customer service to prospective residents, families, and referral partners.

Skills

SNF admissions

Healthcare marketing

Case management

Insurance verification

Post-acute care

Job description

Confidential Company in California seeks an Admissions & Marketing Coordinator to manage the facility’s admissions process and actively develop referral relationships. This role combines admissions, insurance verification, referral management, and healthcare marketing to drive census growth.

Responsibilities include managing referrals from inquiry to admission, verifying insurance, coordinating with multiple departments, and building strong relationships with hospitals and health plans, with a