Admissions & Marketing Coordinator

Rockwell Care; California (MO); On-site; USD 60,000 - 75,000; Full time

Job summary

Confidential Company – Less than 99 bed facility in California seeks an Admissions & Marketing Coordinator to manage referrals, verify insurance, and coordinate admissions while driving census growth.

The role combines Admissions, Insurance Verification, Referral Management, and Healthcare Marketing to support hospital partnerships and community referrals. Strong communication and fast-paced healthcare experience are preferred.

Qualifications

• Experience in SNF admissions, healthcare marketing, case management, insurance verification, or post-acute care preferred.
• Knowledge of Medicare, Medicare Advantage, Medi-Cal, and managed care preferred.
• Strong communication, marketing, organization, and follow-up skills.
• Ability to develop relationships with hospital case managers and referral sources.
• Proactive, responsive, and comfortable working in a fast-paced healthcare environment.

Responsibilities

• Manage referrals from initial inquiry through admission.
• Review referrals through CarePort and other sources.
• Verify insurance eligibility, benefits, and authorization requirements.
• Coordinate referral review with Nursing, Business Office, and Administration.
• Maintain timely follow-up with hospitals, physicians, families, and insurers.
• Communicate acceptance decisions and coordinate admission arrangements.
• Build relationships with hospitals, case managers, physician groups, health plans, and referral partners.
• Conduct marketing outreach to generate new referrals and increase facility visibility.
• Track referrals, admissions, declines, and conversions.
• Collaborate with leadership to achieve census goals.

Skills

SNF admissions

Healthcare marketing

Case management

Insurance verification

Post-acute care

Tools

CarePort

Job description

Position: Admissions & Marketing Coordinator

Confidential Company – Less than 99 bed-Bed Skilled Nursing Facility – Less than 99 bed-Bed Skilled Nursing Facility Shasta / Siskiyou County, California | Full-Time

A Skilled Nursing Facility is seeking a motivated and results-drivenAdmissions & Marketing Coordinatorto manage the facility’s admissions process while actively developing referral relationships and supporting census growth. This position combinesAdmissions, Insurance Verification, Referral Management, and Healthcare Marketinginto one key role.

Key Responsibilities

• Manage referrals from initial inquiry through admission.
• Review and monitor referrals through CarePort and other referral sources.
• Verify insurance eligibility, benefits, and authorization requirements prior to admission.
• Coordinate referral review with Nursing, Business Office, Rehabilitation, Social Services, and Administration.
• Maintain timely follow-up with hospital case managers, discharge planners, physicians, families, and insurance providers.
• Communicate acceptance decisions and coordinate admission arrangements.
• Build and maintain strong relationships with hospitals, case managers, physician groups, health plans, and community referral partners.
• Conduct regular marketing outreach to generate new referrals and increase facility visibility.
• Track referrals, admissions, declines, lost opportunities, and referral conversion.
• Collaborate with facility leadership to achievecensus and skilled census goals.
• Provide excellent customer service to prospective residents, families, and referral partners.

Qualifications

• Experience in SNF admissions, healthcare marketing, case management, insurance verification, or post-acute care preferred.
• Knowledge of Medicare, Medicare Advantage, Medi-Cal, and managed care preferred.
• Strong communication, marketing, organization, and follow-up skills.
• Ability to develop relationships with hospital case managers and referral sources.
• Must be proactive, responsive, and comfortable working in a fast-paced healthcare environment.

What We’re Looking For

We need someone who can build relationships, generate referrals, verify coverage, coordinate admissions, and close the loop with case managers.

The goal is simple: create a seamless admission experience while helping the organization grow its census and skilled mix