Business Development & Admissions Specialist

Wingate Living; Kingston (MA); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Wingate Living is seeking a Business Development & Admissions Specialist to expand referrals and admissions for the Campus at Silver Lake. This role blends community outreach, on-site work, and remote coordination to grow both Skilled Nursing and Assisted Living communities.

You will build relationships with hospitals, physicians, rehab centers, home health agencies, elder law attorneys, financial advisors, and other referral partners, while supporting admissions processes and coordinating tours

Qualifications

• Experience in healthcare, senior living, sales, marketing, outreach, or business development preferred.
• Strong relationship-building and communication skills.
• Comfortable working independently and in a team.

Responsibilities

• Build and strengthen relationships with healthcare and community referral partners.
• Develop outreach strategies to increase referrals to Skilled Nursing and Assisted Living.
• Conduct in-person visits, calls, networking, presentations, and events.
• Coordinate referrals, admissions, tours, and communications with families.
• Track outreach, referrals, leads, tours, and results.
• Partner with Sales, Admissions, and leadership to convert opportunities into admissions.

Job description

Do You Have What It Takes to Be a Dreamweaver?

Business Development & Admissions Specialist

Compensation: Up to $90,000 + bonus, depending on experience

Work Model: Community outreach, on-site, and remote

Experience: Healthcare, senior living, sales, marketing, outreach, or business development preferred

Your Career. Your Calling. Your Opportunity to Make an Impact.

At Wingate Living, we believe senior living is about more than care—it’s about relationships, connection, and creating exceptional experiences for residents and their families.

The Campus at Silver Lake offers both Skilled Nursing and Assisted Living, providing a continuum of care for families throughout the South Shore.

The Opportunity

We are looking for an energetic, relationship-driven professional to help grow our Skilled Nursing and Assisted Living communities. Approximately 70% of this role will focus on business development and community outreach, building relationships with hospitals, physicians, rehabilitation centers, home health agencies, elder law attorneys, financial advisors, and other key referral partners. The remaining 30% will support Skilled Nursing admissions as needed, helping coordinate referrals, admissions, tours, and communication with families and healthcare partners. This is an ideal opportunity for a natural connector and self-starter who enjoys getting out into the community, meeting people, building relationships, and turning those relationships into results.

What You'll Do

• Build and strengthen relationships with key healthcare and community referral partners.
• Develop consistent outreach strategies to increase referrals to both Skilled Nursing and Assisted Living.
• Conduct in-person visits, phone outreach, networking, presentations, and community events.
• Identify new referral opportunities and expand Wingate Living's presence in the market.
• Conduct tours and help prospective residents and families understand the value of Wingate Living.
• Track outreach, referrals, leads, tours, and results.
• Partner with Sales, Admissions, and leadership to convert opportunities into admissions and move-ins.

Admissions Support

• Assist with Skilled Nursing referrals and admissions as needed.
• Respond promptly to referral sources and coordinate necessary information.
• Support admission documentation, insurance authorization, and communication with the clinical team.
• Help ensure a smooth transition for new residents and their families.
• Maintain familiarity with Medicare, Medicaid, and healthcare reimbursement.

We're looking for someone who is:

• Confident, personable, and highly relationship-oriented
• Comfortable making calls, meeting new people, and creating new connections
• Motivated by goals, results, and making a measurable impact
• Organized, responsive, and excellent at follow-through
• Experienced in healthcare, senior living, sales, marketing, outreach, business development, or admissions
• Comfortable working independently while collaborating with a team
• Passionate about helping seniors and their families

Why Wingate Living?

This isn't a traditional office job. You'll be out in the community, building relationships, creating

opportunities, and making a difference. Your work will directly impact referrals, admissions, and the growth of both our Skilled Nursing and Assisted Living communities. If you're a connector, go-getter, and natural advocate who wants a role where your work matters, we want to meet you.

Do you have what it takes to be a Dreamweaver?