Ad Operations Specialist — San Francisco, CA

ICON Consultants, LP; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

ICON Consultants, LP is seeking an Ad Operations Specialist in San Francisco to support advertising for Retail and Grocery brands. You will manage search and sponsored listing campaigns and collaborate with sales and cross-functional teams to drive ROAS and advertiser growth.

The role requires 3+ years in Ad Operations, strong experience with sponsored products/listings, and a data-driven approach to optimization across multiple platforms.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 3+ years in Ad Operations, AdTech, digital advertising, or performance marketing.

Responsibilities

• Own end-to-end campaign management: setup, trafficking, QA, monitoring, optimization, and troubleshooting.
• Monitor performance and optimize toward ROAS and other advertiser KPIs.
• Manage a high volume of campaigns across ad servers, sponsored products platforms, and ad tech.
• Execute multi-tier campaigns across buying strategies, audiences, and formats.
• Partner with Partner Managers on insights, optimization, and strategy.
• Identify opportunities to scale successful campaigns and grow advertiser investment.
• Support offshore team coordination alongside the Ad Ops Manager.
• Contribute to cross-functional projects that improve process and advertiser experience

Skills

Ad Operations

Data analysis

Campaign optimization

Education

Bachelor's degree or equivalent practical experience

Tools

GAM

Meta Ads

Salesforce

Job description

Ad Operations Specialist — San Francisco, CA

About the Role

We're looking for an Ad Operations Specialist to support our advertising business by partnering with Retail and Grocery advertisers to manage search and sponsored listing campaigns. Based in San Francisco, you'll work closely with sales and cross-functional teams to help retail and grocery brands hit their marketing goals across our advertising platforms.

We're looking for someone with strong Ad Operations experience — especially managing sponsored products, sponsored search, and performance-driven campaigns — along with broader experience in display activation and optimization. You're comfortable managing complex, high-volume campaigns, digging into performance data, and partnering with commercial teams to drive advertiser growth.

Responsibilities

• Own end-to-end campaign management: setup, trafficking, QA, monitoring, optimization, and troubleshooting
• Monitor performance and optimize toward ROAS and other advertiser KPIs
• Manage a high volume of campaigns across ad servers, sponsored products platforms, and ad tech
• Execute multi-tier campaigns across buying strategies, audiences, and formats
• Partner with Partner Managers on insights, optimization, and strategy
• Identify opportunities to scale successful campaigns and grow advertiser investment
• Support offshore team coordination alongside the Ad Ops Manager
• Contribute to cross-functional projects that improve process and advertiser experience

Qualifications

• Bachelor's degree or equivalent practical experience

Required Skills

• 3+ years in Ad Operations, AdTech, digital advertising, or performance marketing

Preferred Skills

• Experience managing large-scale Retail, Grocery, or Commerce Media campaigns
• Strong grounding in media planning, targeting, bidding, pacing, and optimization
• Hands-on experience with sponsored products/listings and retail media
• Display campaign experience across multiple formats
• Platform experience with Meta, Google Ad Manager (GAM), Criteo, or similar
• Comfort with Salesforce or other CRM tools
• 4+ years in operations at a media/creative agency, media platform, retailer, or retail media network
• A data-driven, analytical mindset and a bias toward action