Ad Analytics & Insights Manager

Kargo; New York (NY); Hybrid; USD 75,000 - 80,000; Full time

Job summary

Kargo in New York is seeking an insights-driven ad-effects researcher to translate large data sets into practical business insights. This hybrid role requires onsite presence 4 days per week and close collaboration with Sales, Marketing, Operations, and Product to improve campaign measurement and outcomes.

You will design studies, liaise with research vendors, manage data analysis and deliver client-ready findings across digital, video, and CTV channels.

Qualifications

• 2–3 years in research, analytics, or measurement.
• Expert in digital brand lift measurement.
• Experience with digital, video, and/or CTV.
• Direct experience with research services like Nielsen, Upwave, Dynata, Kantar, Foursquare, Circana, Samba, comScore, eMarketer, etc.
• Excel skills and ability to extract/manipulate data accurately.
• Strong verbal and written communication; ability to motivate teams.

Responsibilities

• Liaise with industry research vendors daily to assess feasibility, activate campaigns, monitor optimizations, and present findings.
• Support all stages of ad effectiveness research including study design, field management, data analysis, and client Deliverables.
• Collaborate with Sales, Marketing, Operations, and Product to ensure measurement success.
• Participate in client strategy sessions and end-of-campaign result presentations.
• Surface trends and insights from primary research and syndicated sources for stakeholders.
• Work with internal teams to ensure technical campaign measurement setup and tracking.
• Identify and evaluate new media measurement models and data sources.

Skills

Brand lift measurement

Campaign setup

Digital analytics

Nielsen/vendor experience

Excel

Cross-functional collaboration

Communication

Data manipulation

Job description

Kargo in New York is seeking an insights-driven ad-effects researcher to translate large data sets into practical business insights. This hybrid role requires onsite presence 4 days per week and close collaboration with Sales, Marketing, Operations, and Product to improve campaign measurement and outcomes.

You will design studies, liaise with research vendors, manage data analysis and deliver client-ready findings across digital, video, and CTV channels.