Acquisition Marketing Manager — Demand Gen (Hybrid)

Dow Jones; New York (NY); Híbrido; USD 95 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Healthcare plans

Paid time off

Retirement plans

Commuter transit program

Education benefits

Lifestyle resources

Family care benefits

Wellness resources

Subscription discounts

Employee referral program

Resumo da oferta

Dow Jones in New York seeks an Acquisition Marketing Manager to drive demand generation for Enterprise Subscriptions. You will lead integrated campaigns across paid media, owned channels, web, webinars, and events to generate qualified leads and pipeline growth.

The role requires 5+ years in B2B marketing, strong cross-functional collaboration with Product Marketing and Sales, and a data-driven mindset to optimize performance and reporting.

Qualificações

• 5+ years in B2B marketing or demand gen.
• Experience managing integrated campaigns across digital, owned, and event channels.
• Familiarity with paid media, webinars, email and web marketing best practices.
• Strong organizational and project management skills.
• Analytical mindset with tracking performance and leads.
• Experience working cross-functionally with Marketing and Sales.
• Excellent communication and collaboration skills.

Responsabilidades

• Execute acquisition marketing campaigns across paid, owned, digital, webinar, and event channels.
• Manage campaign timelines, deliverables, and cross-functional coordination.
• Support paid media execution, including setup, optimization, reporting.
• Manage webinar and event logistics, promotion, and post-event follow-up.
• Coordinate development of campaign assets, landing pages, email communications, and promotional materials.
• Support website updates and acquisition-focused landing page optimization.
• Partner with Product Marketing to align messaging and audience targeting.
• Collaborate with Sales Enablement and Sales to ensure lead routing alignment.
• Monitor campaign performance and prepare regular reporting and insights.
• Manage relationships with external vendors and agencies supporting campaign execution.

Conhecimentos

B2B marketing

Acquisition marketing

Campaign management

Analytical thinking

Cross-functional collaboration

Communication skills

Descrição da oferta de emprego

Dow Jones in New York seeks an Acquisition Marketing Manager to drive demand generation for Enterprise Subscriptions. You will lead integrated campaigns across paid media, owned channels, web, webinars, and events to generate qualified leads and pipeline growth.

The role requires 5+ years in B2B marketing, strong cross-functional collaboration with Product Marketing and Sales, and a data-driven mindset to optimize performance and reporting.