Acquisition Marketing Leader: Demand Gen & Paid Media

Armstrong; Butler (Butler County); On-site; USD 90,000 - 130,000; Full time

Job summary

Armstrong is seeking an Acquisition Marketing Manager, Demand Generation, to drive net-new demand and own the top of the funnel across multiple channels in the United States. You will manage paid media strategy, optimize spend for ROAS, and connect brand storytelling with data-driven campaigns that scale across markets.

The role requires 4+ years of experience in demand generation or related fields, with hands-on experience across paid social, display, programmatic, and out-of-home media.

Qualifications

• 4+ years in demand generation, media planning and buying, or performance marketing.
• Hands-on experience running paid social, display and programmatic, and out-of-home campaigns.
• A track record of managing and optimizing advertising budgets to efficiency and ROAS targets.
• A data-driven approach, fluent in analytics, dashboards, and performance reporting.
• Bachelor’s degree in Marketing, Communications, Business, or related field, or equivalent experience.

Responsibilities

• Generate Net-New Demand: Build awareness and net-new demand across the footprint and grow the audience that feeds the funnel.
• Own Paid Media Strategy & Execution: End-to-end execution of demand-driving paid channels incl. paid social, display, programmatic, out-of-home, broadcast and direct mail.
• Optimize Ad Spend & Media Mix: Manage awareness and prospecting budgets and shift spend toward what works for ROAS.
• Brand Storytelling in Market: Align Armstrong’s narrative and content themes with demand campaigns.
• Segment-Tailored Prospecting: Tailor demand generation to different customer segments and journeys.
• Competitive Positioning: Track competitors and ensure Armstrong’s story cuts through.
• Emerging Channels: Test new advertising channels as the landscape evolves (e.g., Reddit, AI).
• Reporting & Data Ownership: Own paid-media data sources and funnel reporting.
• Feed Demand Capture: Build audiences and traffic that convert in search, retargeting, and .com.

Skills

Demand generation

Media planning & buying

Budget management / ROAS

Analytics & reporting

Creative advertising

AI / emerging tech

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Job description

Armstrong is seeking an Acquisition Marketing Manager, Demand Generation, to drive net-new demand and own the top of the funnel across multiple channels in the United States. You will manage paid media strategy, optimize spend for ROAS, and connect brand storytelling with data-driven campaigns that scale across markets.

The role requires 4+ years of experience in demand generation or related fields, with hands-on experience across paid social, display, programmatic, and out-of-home media.