Acquisition Analytics Marketing Manager

WS Audiology USA; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive Benefits Package

Paid Holidays & PTO Policy

401k Matching Program

Tuition Reimbursement

Employee, Family & Friends Hearing Aid

Discount Program

Job summary

WS Audiology USA is seeking a Marketing Manager to own and optimize our customer acquisition measurement strategy across channels. You will lead performance tracking, attribution, reporting, and optimization to influence growth and marketing investments.

This role requires turning complex performance data into actionable business recommendations, partnering with marketing, analytics, client care, operations, and hearing centers to drive improved customer journeys and ROI.

Qualifications

• 4-8+ years of experience in performance marketing, marketing analytics, marketing operations, or a related field.
• Proven experience analyzing and optimizing paid media, digital marketing, and lead generation campaigns.
• Strong understanding of campaign measurement, attribution methodologies, and performance reporting.
• Experience with marketing analytics platforms such as Google Analytics or similar tools.
• Advanced Excel skills and experience working with reporting and business intelligence platforms.
• Strong analytical and problem-solving capabilities with the ability to connect marketing performance to business outcomes.
• Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders.
• Demonstrated ability to manage multiple projects, prioritize effectively, and work independently.

Responsibilities

• Own acquisition performance measurement across channels and reporting.
• Drive campaign analytics and optimization to improve ROI and acquisition results.
• Lead capture and conversion optimization from lead to appointment.
• Develop executive dashboards and strategic performance insights for leadership.
• Foster cross-functional partnership and data-driven decision making across teams.

Skills

Performance marketing

Marketing analytics

Marketing operations

Excel

BI platforms

Google Analytics

Tools

Google Analytics

Job description

WS Audiology USA is seeking a Marketing Manager to own and optimize our customer acquisition measurement strategy across channels. You will lead performance tracking, attribution, reporting, and optimization to influence growth and marketing investments.

This role requires turning complex performance data into actionable business recommendations, partnering with marketing, analytics, client care, operations, and hearing centers to drive improved customer journeys and ROI.