Performance Marketing & Analytics Manager

Resound Networks

Pampa (TX)

Hybrid

USD 70,000 - 90,000

Full time

14 days+

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Job summary

A leading internet provider, Resound Networks, seeks a Performance Marketing & Analytics Manager to lead marketing analytics and performance reporting. With a focus on optimizing customer acquisition and retention metrics, the role promises substantial growth within a fast-paced environment committed to connecting underserved communities.

Qualifications

Fluent in performance marketing metrics and attribution models.
Experience managing digital analytics in telecom or high-volume lead gen businesses.
Collaborative and energized by solving problems.

Responsibilities

Own weekly and monthly marketing dashboards across digital channels.
Track and optimize customer acquisition KPIs.
Lead A/B testing execution and share learnings across teams.

Skills

Performance marketing metrics

Attribution models

Digital analytics

Call attribution platforms

Data visualization

Tools

GA4

Meta Ads Manager

Google Ads

Excel

Monday.com

Job description

Performance Marketing & Analytics Manager

1 week ago Be among the first 25 applicants

This range is provided by Resound Networks. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70,000.00/yr - $90,000.00/yr

Performance Marketing & Analytics Manager

Reports to: VP of Integrated Marketing & Strategy

This role is open to hybrid/remote work and final compensation will be based heavily on experience.

About Resound

Resound is bringing fast, reliable internet to the communities that need it most. We deliver high-speed broadband to rural and underserved areas — places traditional providers have overlooked — using a mix of cutting-edge fixed wireless and fiber technologies.

But we’re not just building infrastructure. We’re building trust. From speedy installs to friendly, local techs and real human support, our goal is to make internet service simple, personal, and dependable.

Our Mission: We exist to get people connected and keep them connected—through both superior technology and genuine human relationships.
Our Vision: To be the internet provider that brings both connection and community to every home and business we serve.

Today, we serve over 400 communities across 8 states with coverage to more than 3 million homes. With rapid expansion on the horizon, Resound is on a mission to close the digital divide, one community at a time.

How We Work

At Resound, we operate with clear values of Innovation, Discipline, Agility, Customer-Focus, and Servant Mindset. These guide our framework for success:

Simplify: We make complex technology accessible and remove friction from every customer interaction
Automate: We leverage systems and processes to deliver consistent, scalable experiences
Execute with Discipline: We maintain unwavering focus on our mission with extreme ownership and accountability

About the Role

Resound is growing fast — and so is our need for smart, data-driven marketing. We’re looking for a Performance Marketing & Analytics Manager to take the lead on marketing analytics, performance reporting, and campaign optimization across the entire customer journey.

You’ll be the go-to for acquisition and retention KPIs, working closely with paid media partners, internal teams, and leadership to connect the dots between what we launch and what actually drives results. This is a key hire that will shape how Resound makes marketing decisions at scale — with clear growth potential as the team expands.

Key Responsibilities

Own weekly and monthly marketing dashboards across digital channels (search, social, display, OTT, direct mail, email, etc.)
Track and optimize customer acquisition KPIs (CPL, CAC, conversion rates, attribution paths)
Measure retention and engagement metrics (churn, LTV, referral share, NPS)
Build and manage reports using tools like GA4, Meta, Google Ads, Monday.com and Partner Dashboards
Identify gaps in tracking and attribution and work with vendors and Internal teams to close them
Lead A/B testing execution and share learnings across teams
Translate data into clear recommendations for channel owners
Support campaign planning with forecasting and performance insights
Help shape a scalable analytics foundation for Resound’s future growth
Collaborate with Sales, Engineering, Ops, Field Marketing, and External Affairs to ensure data alignment across the org

What Success Looks Like in the First 90 Days

Establish clean reporting pipelines for paid media and lifecycle KPIs
Deliver baseline performance summary and opportunity areas by channel
Propose and implement fixes for key attribution or data gaps
Become a go-to partner for actionable insights across the marketing team

You Might Be a Fit If You...

Are fluent in performance marketing metrics and attribution models
Have experience managing digital analytics in telecom, subscription services, or high-volume lead gen businesses
Are confident working across tools like GA4, Meta Ads Manager, Google Ads, and Excel/Sheets
Know how to build dashboards and reports that tell a story — not just list numbers
Are collaborative, curious, and energized by solving problems
Have executive presence to collaborate with boundary partners (Sales, DevOps, Ops, etc.)
Thrive in a fast-paced, high-growth environment with shifting priorities

Nice to Have

Experience in rural broadband, telecom, or subscription internet services
Familiarity with direct mail tracking and call attribution platforms (CTM, CallRail, etc.)
SQL or data visualization skills (Looker, Tableau, or similar)

Seniority level