Marketing Manager

WS Audiology USA; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Comprehensive Benefits Package

Paid Holidays & PTO Policy

401k Matching Program

Tuition Reimbursement

Employee, Family & Friends Hearing Aid

Discount Program

Job summary

WS Audiology USA is seeking a Marketing Manager to own and optimize our customer acquisition measurement strategy across channels. You will lead performance tracking, attribution, reporting, and optimization to influence growth and marketing investments.

This role requires turning complex performance data into actionable business recommendations, partnering with marketing, analytics, client care, operations, and hearing centers to drive improved customer journeys and ROI.

Qualifications

• 4-8+ years of experience in performance marketing, marketing analytics, marketing operations, or a related field.
• Proven experience analyzing and optimizing paid media, digital marketing, and lead generation campaigns.
• Strong understanding of campaign measurement, attribution methodologies, and performance reporting.
• Experience with marketing analytics platforms such as Google Analytics or similar tools.
• Advanced Excel skills and experience working with reporting and business intelligence platforms.
• Strong analytical and problem-solving capabilities with the ability to connect marketing performance to business outcomes.
• Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders.
• Demonstrated ability to manage multiple projects, prioritize effectively, and work independently.

Responsibilities

• Own acquisition performance measurement across channels and reporting.
• Drive campaign analytics and optimization to improve ROI and acquisition results.
• Lead capture and conversion optimization from lead to appointment.
• Develop executive dashboards and strategic performance insights for leadership.
• Foster cross-functional partnership and data-driven decision making across teams.

Skills

Performance marketing

Marketing analytics

Marketing operations

Excel

BI platforms

Google Analytics

Tools

Google Analytics

Job description

WSA is a global leader in the hearing aid industry. Together with our 12,000 colleagues in 130 countries, we invite you to help unlock human potential by bringing back hearing for millions of people around the world.

Part of WSA, HearUSA is on a mission to reframe the world of hearing care and set the highest standard in modern hearing health. With an extensive network of 4,000 independent Hearing Care Professionals and more than 350 centers in U.S., we strive every day to provide each individual with the care, knowledge and experience they deserve.

Are you passionate about turning marketing data into business results? Do you thrive at the intersection of analytics, performance marketing, and strategy?

We're looking for a Marketing Manager to own and optimize our customer acquisition measurement strategy across multiple channels. In this high-impact role, you'll lead performance tracking, attribution, reporting, and optimization efforts that directly influence growth, marketing investment decisions, and overall business success.

This is an exciting opportunity for a data-driven marketer who enjoys uncovering insights, partnering across teams, and transforming complex performance data into actionable business recommendations.

What You'll Do

Own Acquisition Performance Measurement

• Lead tracking, measurement, and reporting across all acquisition channels, including paid media, digital marketing, local marketing initiatives, and hearing center marketing programs.

• Ensure acquisition performance is accurately measured and consistently evaluated across all marketing investments.

• Maintain trusted performance data and attribution models that support business decision-making.

Drive Campaign Analytics & Optimization

• Monitor campaign performance and identify opportunities to improve efficiency and effectiveness.

• Provide ongoing analysis and recommendations that increase marketing ROI and customer acquisition results.

• Partner with marketing stakeholders to optimize campaigns, spending, and channel strategies.

Lead Capture & Conversion Optimization

• Manage acquisition measurement and attribution processes to ensure accurate reporting of marketing-generated leads.

• Monitor lead funnel performance and identify opportunities to improve conversion from lead to appointment.

• Collaborate across teams to strengthen acquisition effectiveness and customer journey outcomes.

Reporting, Insights & Strategic Recommendations

• Develop executive-level dashboards and performance reports that provide visibility into acquisition results and trends.

• Translate complex data into clear business insights and actionable recommendations.

• Present performance results and strategic opportunities to leadership teams.

Cross-Functional Partnership

• Serve as the primary point of contact for acquisition performance insights across the organization.

• Work closely with Marketing, Analytics, Client Care, Operations, Hearing Centers, and external agency partners to align on goals and performance expectations.

• Foster data-driven decision-making through collaboration and influence.

What You'll Bring

Required Qualifications

• 4-8+ years of experience in performance marketing, marketing analytics, marketing operations, or a related field.

• Proven experience analyzing and optimizing paid media, digital marketing, and lead generation campaigns.

• Strong understanding of campaign measurement, attribution methodologies, and performance reporting.

• Experience with marketing analytics platforms such as Google Analytics or similar tools.

• Advanced Excel skills and experience working with reporting and business intelligence platforms.

• Strong analytical and problem‑solving capabilities with the ability to connect marketing performance to business outcomes.

• Excellent communication and presentation skills, with the ability to influence cross‑functional stakeholders.

• Demonstrated ability to manage multiple projects, prioritize effectively, and work independently.

Preferred Qualifications

• Experience building executive dashboards and performance scorecards.

• Familiarity with customer acquisition funnels, lead management, and conversion optimization.

• Experience working with multi-location businesses and local marketing performance analysis.

• Knowledge of attribution modeling and marketing measurement best practices.

Why Join Us?

You'll have the opportunity to shape how marketing success is measured, influence strategic business decisions, and drive meaningful growth. If you're energized by data, passionate about performance marketing, and motivated by making a measurable impact, we'd love to hear from you.

LIFESTYLE & BENEFITS:

• Comprehensive Benefits Package

• Paid Holidays & PTO Policy

• 401k Matching Program

• Tuition Reimbursement

• Employee, Family & Friends Hearing Aid Discount Program

• Service Days & Diversity, Equity & Inclusion Initiatives

The Company provides equal opportunity to all employees and prospective employees without regard to race, color, creed, religion, national origin, ancestry, sex, age, physical or mental disability, marital status, pregnancy, genetic information, sexual orientation, gender identity, protected veteran or military status, or any other consideration not related to the person’s ability to do the job or otherwise made unlawful by federal, state, or local law.