Lifecycle Marketing Manager

Audien Hearing; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

A leading hearing aid company in the United States is seeking an experienced Director of Lifecycle Marketing to lead their customer database marketing efforts. This strategic role involves owning the lifecycle marketing strategy across email, SMS, and mail channels to enhance customer experience from acquisition to retention. The ideal candidate has over 6 years of digital marketing experience and a proven track record within eCommerce. Strong analytical skills and familiarity with major marketing automation tools are essential as this position collaborates cross-functionally to maximize customer engagement.

Qualifications

• 6+ years of experience in digital or lifecycle marketing, including 2+ years in a leadership role.
• Proven track record in eCommerce and DTC environments.
• Strong analytical skills with experience in tools like Looker.

Responsibilities

• Own the lifecycle marketing strategy across multiple channels.
• Develop segmentation strategies for targeted campaigns.
• Design automated journeys and promotional campaigns.

Skills

Digital marketing experience

Lifecycle marketing leadership

Data analysis

CRM strategy

Cross-functional collaboration

Tools

Google Analytics

Tableau

Klaviyo

Braze

Job description

Audien Hearing is on a mission to make hearing affordable, accessible, and stigma-free for everyone. Proudly serving over 1 million customers, we lead the way in the over-the-counter (OTC) hearing aid industry by combining innovative technology with a direct-to-consumer model. Our team is passionate about building high-impact products that empower individuals to reconnect with the world around them—at a fraction of traditional hearing aid costs.

Position Summary
We’re seeking a strategic and data-driven Director of Lifecycle Marketing to lead our customer database marketing efforts. This role will own the strategy, execution, and optimization of our email and SMS marketing programs with the goal of driving KPI’s including acquisition, engagement, retention, and lifetime value.

You will develop targeted, segmented campaigns that span the customer journey from prospect to loyal repeat buyer leveraging data to personalize experiences and maximize impact. This is a highly cross-functional role that will work closely with Product, Creative, Analytics, and Customer Experience teams to build and scale best-in-class lifecycle programs.

Key Responsibilities

• Own and lead the lifecycle marketing strategy across email, SMS, and mail channels to support customer acquisition, onboarding, engagement, retention, and winback.
• Develop segmentation strategies to deliver targeted and personalized campaigns based on behavioral, transactional, and demographic data.
• Design and optimize automated lifecycle journeys (e.g., welcome series, abandoned cart, reactivation) and promotional campaigns to increase conversion, drive purchase rates, and decrease return rates.
• Drive database growth and health, including opt-in strategies, list hygiene, and compliance with privacy regulations (CAN-SPAM, TCPA, GDPR, etc.).
• Set and manage KPIs for acquisition, retention, engagement, churn reduction, and revenue contribution from email/SMS.
• Partner with Creative and Content teams to ensure messaging is compelling, brand-aligned, and optimized for performance.
• Conduct A/B testing across campaigns and automation flows to continuously improve performance.
• Analyze and report on campaign effectiveness, customer behavior trends, and key business metrics.
• Evaluate and manage relationships with ESPs, SMS platforms, and other Martech partners.

Qualifications

• 6+ years of experience in digital or lifecycle marketing, including 2+ years in a leadership role focused on email and SMS
• Proven track record building and scaling lifecycle operations in eCommerce and DTC business environments that drive revenue and retention
• Deep understanding of CRM strategy, customer segmentation, personalization, and marketing automation tools
• Strong analytical skills and comfort working with data to inform decisions (experience with tools like Google Analytics, Looker, Tableau, etc.)
• Hands-on experience with major ESPs (e.g., Klaviyo, Braze, Iterable) and SMS platforms (e.g., Attentive, Postscript)
• Familiarity with customer journey mapping and growth frameworks
• Strong project management and cross-functional collaboration skills
• Excellent communication and leadership capabilities