Account Executive, WKBW

Media Networks, Inc.; Buffalo (NY); On-site; USD 70,000 - 120,000; Full time

Benefits offered by this job

Uncapped sales commission

Mileage and cell phone allowance

Extensive training on Scripps Sales流程

Full medical, dental and vision

Retirement savings plan with company

Job summary

WKBW in Buffalo, NY seeks an Account Executive to win new business and grow local brands with a powerful mix of broadcast and digital marketing solutions. You will prospect, pitch, and close advertising campaigns designed to drive awareness, engagement, and revenue.

Join a dynamic sales team with uncapped commission, mileage/cell phone allowances, and extensive training. You’ll build lasting client partnerships while delivering measurable ROI across TV and digital platforms.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings and digital execution preferred.
• Valid driver's license, good driving record, and proof of insurance.

Responsibilities

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze needs and tailor campaigns that provide ROI.
• Facilitate the customer’s ability to take advantage of the full array of digital marketing options.
• Prospect, secure appointments, perform needs analysis, develop solutions, present and close sales.
• Use ratings data and market trends to negotiate program ratings and advertising rates.
• Serve as a trusted advisor, grow accounts, and gain referrals.
• Perform client services including media avail negotiations, presentation delivery and revenue collection.
• Effectively manage a sales funnel via CRM and monitor KPIs.
• Contribute to creative development and production support for campaigns.
• Build and maintain strong client relationships, entertaining prospects as needed.
• Handle routine admin tasks and updates in the CRM and with leadership.

Skills

Sales experience

Strategic account management

Digital advertising

Broadcast advertising

Education

BS/BA or equivalent experience

Tools

CRM software

Media buying platforms

Job description

Are you a motivated, competitive sales professional who thrives on winning new business and helping local brands grow? WKBW in Buffalo, NY is looking for a driven Account Executive to build relationships, close deals, and deliver impactful marketing solutions for local advertisers.

In this role, you'll prospect, pitch, and partner with businesses to create results-focused advertising campaigns that reach the right audience at the right time. You'll sell a powerful mix of broadcast and digital marketing solutions designed to drive awareness, engagement, and revenue.

Our offerings include social media advertising on Facebook and Instagram, Streaming Video (CTV/OTT), digital display, email targeting, and broadcast television - giving you a competitive portfolio to win in the marketplace and deliver real ROI for your clients.

If you're goal-oriented, confident in your ability to sell, and excited by the challenge of growing accounts and building long-term client partnerships, this is your opportunity to make an impact and grow your career.

WHAT YOU'LL DO:

• Sell advertising solutions to local and regional businesses and advertising agencies
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment
• In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers
• Use ratings data, qualitative information and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications and collection of revenue due
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels
• Contribute to the creative development of campaigns though client communication and needs analysis, storyboard and concept creation, and assistance in production aspects
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
• Perform other duties as assigned

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits

WHAT YOU'LL BRING:

• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficient with Microsoft Office (Word, Excel and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)

WHAT WE'LL OFFER:

• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• Extensive Scripps Sales Process training
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, life insurance, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

WHERE YOU'LL LIVE, WORK AND PLAY:

Buffalo, New York is a city on the rise, combining rich history with modern revitalization. Located on the shores of Lake Erie and at the gateway to Niagara Falls, Buffalo offers an exceptional quality of life with affordable housing, vi