Sr. Account Manager, SMB Growth & Direct Response

Media Networks, Inc.; New York (NY); Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Full medical, dental and vision

Retirement savings plan with company

Disability insurance

Life insurance

Employee assistance program

Job summary

Scripps in New York City is seeking a Sr. Account Manager, SMB Growth & Direct Response to strengthen advertiser and agency relationships across linear TV, digital and streaming/CTV, delivering integrated media solutions.

You will manage day-to-day execution, analyze KPIs like CPA, ROAS, and coordinate with internal teams; the role offers a hybrid work model and competitive compensation.

Qualifications

• BS/BA in related discipline preferred or equivalent years of experience.
• Generally, 5+ years of experience in related field preferred.

Responsibilities

• Manage day-to-day execution, delivery, and performance of assigned accounts and campaigns to meet client objectives, revenue goals, retention targets, and KPIs.
• Serve as a contact for advertisers and agencies, developing understanding of business objectives and performance goals.
• Partner with account executives on media plans, proposals, and pipeline management.
• Proactively monitor campaign pacing, delivery, and performance; analyze KPIs including CPA, CPL, ROAS, conversion, reach and frequency; implement optimization strategies.
• Analyze campaign data to identify trends, opportunities, and develop client-facing reports and recommendations.
• Coordinate the campaign lifecycle from proposal through order entry, trafficking, scheduling, optimization, reporting, and reconciliation.
• Collaborate with Sales, Ad Operations, Traffic, Inventory, Research, Marketing, Content, Finance and other teams to ensure delivery of client commitments.

Skills

Account management

Campaign optimization

Analytics

CRM tools

Client communication

presentations

Education

BS/BA preferred

Tools

Microsoft Office

CRM platforms

Analytics platforms

Job description

Are you ready to make an impact at the intersection of media innovation and client success? Scripps is seeking a strategic Sr. Account Manager, SMB Growth & Direct Response to join our dynamic team in New York City. In this role, you'll be the driving force behind strengthening advertiser and agency relationships while delivering integrated media solutions that span linear television, digital, and streaming/CTV platforms. If you're passionate about maximizing campaign performance and building strategic partnerships that drive real business results, this is your opportunity to shine.

WHAT YOU'LL DO

• Manage the day-to-day execution, delivery, and performance of assigned accounts and campaigns to meet client objectives, revenue goals, retention targets, and performance KPIs.
• Serve as a contact for advertisers and agencies, developing a strong understanding of their business objectives, target audiences, marketing strategies, and performance goals while providing responsive, solutions-oriented support as well as upselling opportunities.
• Partner with account executives and sales leadership on media plans, proposals, presentations, pipeline management, account growth, retention, and opportunities to increase advertiser investment.
• Proactively monitor campaign pacing, delivery, and performance; analyze KPIs including CPA, CPL, ROAS, response, conversion, reach, and frequency; and implement optimization strategies to maximize campaign effectiveness.
• Analyze campaign and account performance data to identify trends, opportunities, and areas for improvement, and develop client-facing reports, campaign recaps, recommendations, and strategic insights.
• Coordinate the campaign lifecycle from proposal through order entry, trafficking, scheduling, optimization, reporting, makegoods, and reconciliation while maintaining accurate account, campaign, and revenue information in applicable systems.
• Partner with Sales, Ad Operations, Traffic, Inventory, Research, Marketing, Content, Finance, and other internal teams to ensure effective planning, execution, issue resolution, and delivery of client commitments.

WHAT YOU'LL NEED

• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 5+ years of experience in related field preferred

WHAT YOU'LL BRING

• Demonstrated understanding of national advertising landscapes, agency structures, and enterprise-level client requirements preferred
• Strong and comprehensive understanding of linear TV, digital, and streaming/CTV media planning, buying, and optimization across integrated platforms
• Knowledge of Direct Response advertising, performance metrics (CPA, CPL, ROAS, conversion rates), and campaign management processes
• Strong analytical skills to interpret campaign data, identify optimization opportunities, and translate insights into actionable recommendations
• Exceptional client-service and communication skills
• Ability to effectively present strategic recommendations to advertisers, agencies, and internal stakeholders
• Demonstrated capability in end-to-end campaign oversight with focus on revenue optimization and strategic partnership alignment
• Proficiency in CRM, analytics platforms, and Microsoft Office with strong organizational skills to prioritize competing demands in fast-paced environments

WHERE YOU'LL LIVE, WORK AND PLAY

New York City is the epicenter of media, advertising, and innovation-and there's no better place to advance your career in strategic account management. As the nation's largest media market, NYC offers unparalleled access to leading agencies, brands, and industry events. Beyond work, the city pulses with world-class dining, arts, culture, and entertainment. From Broadway shows to rooftop bars, Central Park to Brooklyn's vibrant neighborhoods, you'll find endless ways to explore and be inspired. With excellent public transportation and a hybrid work model, you'll enjoy the perfect balance of professional growth and urban living at its finest.

COMPENSATION RANGE

Annual Salary: $110,000.00 - 140000

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in New York.

ADDITIONAL BENEFITS

• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

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