Account Executive, WCPO

WCPO 9 News; Cincinnati (OH); On-site; USD 40,000 - 70,000; Full time

Benefits offered by this job

Uncapped sales commission

Monthly allowance for mileage and cell phone

Full medical, dental, vision benefits

Retirement savings plan with company match

Job summary

WCPO 9 News in Cincinnati, Ohio, is seeking an Account Executive to drive advertising sales for local businesses. This role involves assessing client needs, developing customized advertising solutions, and building strong client relationships through effective service.

The ideal candidate has a BS/BA, 2+ years of sales experience, and is highly self-motivated. Benefits include uncapped sales commission, comprehensive health coverage, and a retirement savings plan.

Qualifications

• 2+ years of proven sales success preferred.
• Experience in strategic account management and digital execution preferred.
• Valid driver's license and good driving record.

Responsibilities

• Sell advertising solutions to local and regional businesses.
• Develop custom advertising solutions that deliver ROI.
• Manage sales funnel through CRM and monitor KPIs.

Skills

Self-motivation

Sales skills

Teamwork

Analytical skills

Communication skills

Time management

Education

BS/BA in a related discipline or equivalent experience

Tools

Microsoft Office

Google Workspace

Job description

Are you ready to help local businesses thrive while building your own successful sales career? WCPO, the E.W. Scripps affiliate in Cincinnati, Ohio, is seeking a dynamic Account Executive who will help local businesses realize growth opportunities by reaching customers through compelling multi-platform advertising solutions. You’ll be at the forefront of the evolving media landscape, offering everything from traditional broadcast television to cutting-edge digital marketing solutions.

WHAT YOU'LL DO

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze customer needs and provide customized advertising solutions that deliver ROI.
• Facilitate sale of television commercial airtime and enable customers to take advantage of digital marketing options.
• Prospect, secure appointments, perform needs analysis, develop custom solutions, present, and close sales to develop and maintain new business from traditional and non‑traditional advertisers.
• Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with agencies, maximize revenue and develop custom solutions for new advertisers.
• Serve as a trusted advisor, provide best‑in‑class customer service, grow accounts, and gain additional business from referrals.
• Perform client services including media availability negotiations, presentation preparation, delivery execution, copy writing, credit applications, and revenue collection.
• Manage sales funnel through CRM, monitoring key performance indicators and expected activity levels.
• Contribute to creative development of campaigns through client communication, needs analysis, storyboard, concept creation, and production assistance.
• Build and maintain strong client relationships, possibly including entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson: makegood resolution, continuous update of CRM with activity, account information, pending revenue, and communication with sales leadership regarding account status.
• Perform other duties as assigned.

WHAT YOU'LL NEED

• BS/BA in a related discipline preferred or equivalent experience.
• Generally 2+ years of proven sales success preferred.
• Experience in strategic account management, broadcast ratings, and digital execution preferred.

WHAT YOU'LL BRING

• Highly self‑motivated and goal‑focused.
• Highly creative and innovative thinker.
• Strong influencing, selling, and upselling skills.
• Effective teamwork and collaboration skills.
• Very strong analysis and data interpretation—able to translate needs and research data into sound marketing proposals.
• Exceptional verbal and written communication skills.
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels).
• Strong time management and organizational skills.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint).
• Working knowledge of Google Workspace (Sheets, Docs, Slides) and virtual conferencing platforms (e.g., Skype, WebEx, Zoom, Microsoft Teams).
• Valid driver’s license, good driving record, and ability to provide proof of insurance with company‑required limits.

WHAT WE'LL OFFER

• Extensive Scripps Sales Process training.
• Uncapped sales commission.
• Monthly allowance for mileage and cell phone.
• A career path to grow professional experience.
• Full medical, dental, vision benefits and other health and wellness benefits.
• Retirement savings plan with company match.
• Other key benefits: disability accident insurance, hospital indemnity, critical illness, life, AD&D, identity protection, pet discount program, employee assistance program. Additional details provided upon hire.

As an equal employment opportunity employer, the E.W. Scripps Company and its affiliates do not discriminate in employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, or military membership or veteran status. The company will make reasonable accommodations for qualified individuals with known disabilities unless this would cause undue hardship.