Account Executive, WCPO

Media Networks, Inc.; Cincinnati (OH); Hybrid; USD 65,000 - 110,000; Full time

Benefits offered by this job

Uncapped sales commission

Mileage and cell phone allowance

Medical, dental and vision benefits

Retirement savings plan with company 


Job summary

WCPO in Cincinnati is seeking an Account Executive to help local businesses thrive by delivering multi-platform advertising solutions, from traditional broadcast to digital marketing.

You will prospect, present, and close deals, using ratings data and market trends to tailor campaigns, manage a CRM-driven funnel, and build lasting client relationships.

This role offers extensive training, uncapped commissions, and benefits in a hybrid work environment.

Qualifications

• BS/BA in related field or equivalent experience.
• Typically 2+ years of proven sales success.
• Experience in account management and digital advertising a plus.

Responsibilities

• Sell advertising solutions to local businesses and agencies.
• Apply SSP to analyze needs and tailor advertising solutions for ROI.
• Negotiate rates using ratings data and market trends.
• Manage sales funnel via CRM and meet KPIs.
• Provide best-in-class customer service and grow accounts.

Skills

Sales experience

Negotiation

Lead generation

CRM knowledge

Education

BS/BA or equivalent

Tools

CRM systems

Microsoft Office

Google Workspace

Video conferencing tools (Skype/WebEx/Zoom)

Job description

Are you ready to help local businesses thrive while building your own successful sales career? WCPO, the E.W. Scripps affiliate in Cincinnati, Ohio, is seeking a dynamic Account Executive who will help local businesses realize growth opportunities by reaching customers through compelling multi-platform advertising solutions. You'll be at the forefront of the evolving media landscape, offering everything from traditional broadcast television to cutting-edge digital marketing solutions.

WHAT YOU'LL DO:

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
• In addition to television commercial airtime sales, facilitate the customer's ability to take advantage of the full array of digital marketing options available.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with advertising agencies in order to maximize revenue as well as develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including but not limited to media avail negotiations, presentation preparation delivery and execution, copy writing, credit applications, and collection of revenue due.
• Effectively and proactively manage a sales funnel by way of Customer Relationship Management (CRM) systems, monitoring and achieving key performance indicators and expected activity levels.
• Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous update of CRM system with activity, account information and pending revenue, and communication with sales leadership regarding the status of accounts
• Perform other duties as assigned.

WHAT YOU'LL NEED:

• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred

WHAT YOU'LL BRING:

• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation - able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficiency with Microsoft Office (Word, Excel, and PowerPoint)
• Working knowledge of Google Office (Sheets, Docs, Slides) and virtual conferencing platforms (E.g. Skype, WebEx, Zoom or MS Teams etc.)
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

WHERE YOU'LL LIVE, WORK AND PLAY:

Cincinnati offers an incredible blend of Midwestern charm and big-city amenities, making it one of the most livable cities in America. Known for its rich history, world-class museums, and vibrant arts scene, Cincinnati is home to the renowned Cincinnati Symphony Orchestra, Cincinnati Ballet, and the contemporary arts scene in Over-the-Rhine. The city boasts an amazing culinary landscape, from famous Cincinnati chili to craft breweries and farm-to-table restaurants. Sports fans will love cheering on the Cincinnati Bengals, Cincinnati Reds, and FC Cincinnati. The city's beautiful riverfront along the Ohio River provides stunning views and recreational opportunities, while nearby parks and trails offer endless outdoor adventures. With affordable housing, excellent neighborhoods like Hyde Park, Mount Adams, and the trendy Over-the-Rhine district, Cincinnati provides the perfect backdrop for both career growth and quality of life.

WHAT WE'LL OFFER:

• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits #LI-SM2 #LI-Hybrid
• Retirement savings plan with company match
• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, l