Account Executive - Reading Territory

Signarama Lancaster, PA; Reading (Berks County); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

401(k) matching

Bonus based on performance

Flexible schedule

Paid time off

Training & development

Free uniforms

Job summary

Signarama Reading, Lancaster, & Camp Hill is seeking an Account Executive to identify signage opportunities, build relationships with potential clients, and close sales in the Reading/Berks market. You will travel within the territory, present solutions, and manage quotes while growing accounts year over year.

We offer a base salary plus commission, a flexible schedule, paid time off, and training & development within a veteran-owned Signarama network.

Qualifications

• Required Qualifications: Trained sales experience
• Comfortable with in-person unscheduled prospecting — you can walk into a business you have never contacted and start a real conversation
• Strong organization and follow-through; you can juggle 30 open quotes without losing track of any of them
• Willing to do real site work — measuring, photographing, and documenting conditions at active job sites and commercial properties, in any weather conditions
• Valid PA driver's license, reliable vehicle, and a clean driving record
• Comfortable with CRM, email, and quoting tools

Responsibilities

• Prospect and open new accounts: Identify our target customers in the area and initiate outbound activity — cold calls, in-person drop-ins, email and LinkedIn outreach, and follow-up on aging opportunities.

Skills

Sales experience

Prospecting

Organization

Site work

CRM

Quoting tools

Tools

CRM software

Quoting tools

Email

Job description

Benefits:

• 401(k) matching
• Bonus based on performance
• Flexible schedule
• Paid time off
• Training & development
• Free uniforms

Join Our Dynamic Team as an Account Executive at Signarama!

Signarama Reading, Lancaster, & Camp Hill: We are a full-service sign business that has served central PA for 25 years. Our purpose at Signarama is to enable organizations to communicate their message with pride. Everyone on our team commits to the following Core Values:

1. Dependability
2. Efficiency
3. Positivity & Optimism
4. Respectful Communication
5. Team First Mentality
6. Craftsmanship

Subscribing to that purpose and set of core values is essential for anyone who joins our team.

We are a veteran-owned business and part of the Signarama network, the largest sign franchise in the world. We also operate Fully Promoted in Central PA, our branded apparel and promotional products company, which gives our reps a second product line to sell into the same accounts.

We are opening two new territories, Camp Hill/West Shore & Reading/Berks, and hiring one rep to own each one. Project management, production, and installation will continue to operate out of our Lancaster facilities.

Position Description:

As an Account Executive at Signarama, you will be at the forefront of identifying and capturing signage opportunities with potential clients. Your goal will be to increase the sales volume by presenting our solutions in a knowledgeable and professional manner, ultimately closing sales orders. This position is specifically for the Reading/Berks market.

You will be a great fit for this role if you are a highly motivated and outgoing individual with a strong background in sales and customer service. If you excel in building relationships, possess excellent communication skills, and are adept at recognizing customer needs and presenting effective signage solutions, then we want you on the team! We are specifically looking to grow our relationships with construction companies, commercial property managers, and businesses with vehicle fleets that are located in the Reading area. If you believe you can contribute to that goal, then you could be a great fit.

Key Responsibilities:

• Prospect and open new accounts: Identify our target customers in the area and initiate consistent outbound activity — cold calls, in-person drop-ins, email and LinkedIn outreach, and follow-up on aging opportunities.
• Networking: Represent Signarama at chamber events, BNI, trade associations, and industry groups in your territory.
• Site surveys: Visit the site, measure, photograph, and document conditions: mounting surface, substrate, electrical access, sightlines, height, and access requirements. Must be comfortable with heights and all weather conditions.
• Build and present quotes: Price jobs using our estimating tools and pricing standards, holding to target margin, and then hand off closed work cleanly to the project manager.
• Own the relationship: Keep the CRM current — activity, pipeline, and next steps and then check in on completed installs, generate reorders and referrals, and grow accounts year over year.

What a Typical Week Looks Like:

Three to four days in your territory — site visits, drop-ins, proposal meetings, and networking events. One day on quotes, follow-up, and pipeline work, often from the in-market office. Two mornings a week in Lancaster with production and project management, working through active jobs and new estimates. For your first 90 days, you will spend significant in-person time at our Lancaster facility learning products, production capabilities, estimating, and our project management process. After that, we expect you in Lancaster twice a week for sales and project management meetings.

Required Qualifications:

• Trained sales experience
• Comfortable with in-person, unscheduled prospecting — you can walk into a business you have never contacted and start a real conversation
• Strong organization and follow-through; you can juggle 30 open quotes without losing track of any of them
• Willing to do real site work — measuring, photographing, and documenting conditions at active job sites and commercial properties, in any weather conditions
• Valid PA driver's license, reliable vehicle, and a clean driving record
• Comfortable with CRM, email, and quoting tools

Preferred Qualifications

• 2+ years in a B2B sales role in this territory
• Experience in signage, printing, graphics, construction, or building trades
• Familiarity with permitting, zoning, or sign codes
• An existing network among general contractors, commercial property managers, or fleet operators in the territory

What We Offer:

• Target earnings (Year 1) | $60,000–$80,000
  • Base salary: $35,600
  • Commission: Percent of invoiced sales per month
  • Total pay: Six figure total comp is very possible by year two for the right candidate
• Vehicle: Weekly gas allowance
• Technology: Laptop, phone line, and CRM provided
• Networking budget: Company-paid chamber, association, and networking memberships
• Health benefits: There are no company for health insurance benefits at this time.
• Paid time off: Unlimited time off, 10 paid holidays per year.
• Retirement : Company paid Simple IRA match, up to 3%.