Account Executive – Norfolk, VA

Citrus-Lime Limited; Norfolk (VA); Hybrid; USD 54,000 - 66,000; Full time

Benefits offered by this job

Hybrid work

Travel opportunities

Office closure for holidays

Job summary

Citrus-Lime Ltd is seeking an Account Executive to own new business sales into the US cycle industry for our SaaS POS platform. This is a full-cycle role covering every lead source, from outbound to signed agreement.

You’ll build your pipeline through outbound activity and leverage your network in the cycle retailer space. You’ll work closely with the Head of Sales, SDRs, and Marketing, reporting to the US General Manager.

Qualifications

• Proven experience closing B2B SaaS deals, ideally mid-market.
• Capable of generating your own sales pipeline and managing end-to-end.
• Strong CRM hygiene and accurate pipeline management.

Responsibilities

• Own the full sales cycle across all lead sources (self-generated, SDR-qualified, Marketing-generated).
• Generate pipeline through outbound activity and re-opening lost opportunities.
• Build networks in the cycle retail space to surface qualified leads.
• Run structured discovery, product demos, negotiations and proposals.
• Maintain 80%+ attainment against current MRR target with full-cycle accountability.
• Collaborate with SDRs and Marketing on lead qualification and handoffs.
• Ensure clean handover of signed customers to Onboarding with full context.

Skills

B2B SaaS sales

Pipeline development

Negotiation

CRM discipline

Travel for events

Tools

Microsoft Dynamics 365

Job description

Location: Hybrid position with your office based Norfolk, VA. Includes occasional travel around the US and Canada.

Reporting to: US General Manager

Salary: Base salary from $60,000 + (plus competitive uncapped OTE)

About Citrus-Lime:

Citrus-Lime is an exciting high-growth SaaS business providing a Cloud-based POS system to small and mid-sized retailers. We compete and win against large tech giants. We are profitable and growing fast with within the United States, whilst continuing to expand in the UK and Europe.

We're revolutionized the way that UK cycle retailworks andhelped SME companies compete and succeed against larger businesses. Following our successful rollout into the US market in 2022, we are looking to grow our US team.

About the Role

As an Account Executive,you’ll ownnew business salesintothe US Cycle industry, end to end. This is a full-cycle role covering every lead source, self-generated, SDR-qualified, and Marketing-generated, through to signed agreement.You’ll build your own pipeline through outbound activity, re-opening lost opportunities, and your network in thecycleretail space, not just work leads handed to you.

You’ll work closely with the Head of Sales,SDRs,AE'sand Marketing, and report directly to the US General Manager.

Key Responsibilities:

• Owning the full sales cycle across all lead sources: self-generated (prospecting to close), SDR-qualified (discovery to close), and Marketing-generated (full qualification to close).
• Generating your own pipeline through outbound activity, calling Lost Opportunities to re-open closed deals, and direct prospecting into independent cycle retailers.
• Building and using personal and professional networks within the cycle industry to surface qualified leads.
• Running structured discovery, product demos, commercial negotiations, and proposal delivery.
• Maintaining 80%+ attainment against current MRR target, with full-cycle accountability.
• Working with the SDR team on lead qualification criteria and handoff process.
• Partnering with Marketing on inbound lead opportunities and response protocols.
• Giving regular feedback to Marketing and the SDR on lead quality, conversion rates, and market intelligence.
• Keeping Dynamics 365 complete and accurate, all interactions, opportunity stages, next steps, and close dates.
• Ensuring clean handover of signed customers to Onboarding, with full context documented.

Skills & Experience

• Proven experience closing B2B SaaS deals, ideally mid-market.
• Comfortable generating your own pipeline, not just converting handed-off leads.
• Confident running a consultative sales process end to end, from cold outreach to signed contract.
• Organized and disciplined about CRM hygiene and pipeline accuracy.
• Willing to travel for trade shows and networking events.

Beneficial:

• Experience in or knowledge of the cycle retail industry.
• Familiarity with SaaS sales cycles.
• Experience using Microsoft Dynamics 365 or similar CRM.

What's in it for you?

• Base salary from $60,000 + (plus competitive uncapped OTE).
• 20days vacationplus 11 federal holidays and paid office closure between Christmas and January 1st.
• Hybrid working from our Norfolk,VA office.
• A company that values contribution over tenure,strong performance is recognized fast.
• Real progression opportunity as our US team grows.
• Ongoing investment in your development.
• The chance to sell something that genuinely makes a difference to the businesses you're calling.