Manager, Licensing and Consumer Products

National Association for Stock Car Auto Racing (NASCAR); Charlotte (NC); On-site; USD 90,000 - 120,000; Full time

Job summary

National Association for Stock Car Auto Racing (NASCAR) is seeking a Manager, Licensing and Consumer Products in Charlotte, NC to drive execution and growth of licensed apparel and headwear. You will manage key licensing relationships, support merchandise strategy, and execute consumer products initiatives across NASCAR's apparel and headwear categories.

You will partner with licensees and internal stakeholders to bring products to market, optimize performance, support event programs, and

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 5+ years of experience in licensing, apparel, merchandising, product development, retail, category management, account management, or related field.
• Strong understanding of apparel product development, merchandising, and commercialization processes.
• Experience managing external partners, licensees, vendors, or client relationships.

Responsibilities

• Manage day-to-day relationships with apparel and headwear licensees, serving as primary business contact.
• Lead product development, licensing approvals, and commercialization timelines to support product launches.
• Identify opportunities to grow licensed apparel and headwear while maintaining NASCAR brand standards.
• Partner with licensees to develop merchandise assortments reflecting fan demand and trends.
• Support merchandise programs tied to NASCAR events, tracks, drivers, and other licensed properties.
• Collaborate with trackside merchandise operators and internal teams to execute event-specific strategies.
• Monitor category, retail, and event performance for improvements and growth.
• Communicate design direction, product priorities, and merchandising recommendations with Brand/Creative teams.
• Support revenue forecasting, budgeting, and business reporting for licensees.
• Prepare presentations and business updates for Licensing leadership.
• Collaborate with Licensing, Marketing, Brand, Legal, Track Operations, and partners to support program success.
• Manage multiple projects with strong communication and organization.
• Support strategic initiatives contributing to NASCAR licensing growth.

Skills

Licensing

Apparel

Merchandising

Product development

Retail

Category management

Account management

Sports licensing

Education

Bachelor's degree

Job description

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment. NASCAR is seeking a Manager, Licensing and Consumer Products to drive the execution and growth of its licensed apparel and headwear business while helping deliver products that connect fans to the sport both at events and in everyday life. The Manager, Licensing and Consumer Products is responsible for managing key licensing relationships, supporting merchandise strategy, and executing consumer products initiatives across NASCAR's apparel and headwear categories. This role partners closely with licensees and internal stakeholders to bring products to market, optimize merchandise performance, support event-specific programs, and identify opportunities that enhance the fan experience while driving business growth. This position is based in Charlotte, NC and requires up to 10% travel, including weekends, as business needs require.

What You'll Do

• Manage day-to-day relationships with assigned apparel and headwear licensees, serving as a primary business contact.
• Lead product development, licensing approvals, and commercialization timelines to support successful product launches.
• Identify opportunities to grow licensed apparel and headwear categories while maintaining alignment with NASCAR brand standards.
• Partner with licensees to develop merchandise assortments that reflect fan demand, industry trends, and business objectives.
• Support merchandise programs tied to NASCAR events, tracks, drivers, and other licensed properties.
• Collaborate with trackside merchandise operators and internal stakeholders to execute event‑specific merchandise strategies.
• Monitor category, retail, and event performance to identify opportunities for improvement and growth.
• Partner with Brand and Creative teams to communicate design direction, product priorities, and merchandising recommendations.
• Support revenue forecasting, budget planning, and business reporting for assigned licensees.
• Prepare presentations, account updates, and business recommendations for Licensing leadership.
• Collaborate with Licensing, Marketing, Brand, Legal, Track Operations, and external partners to support program success.
• Manage multiple projects and priorities while maintaining strong communication, organization, and attention to detail.
• Support strategic initiatives and special projects that contribute to the growth of NASCAR's licensing business.

What You'll Bring

• Bachelor's degree or equivalent combination of education and experience.
• At least 5 years of experience in licensing, apparel, merchandising, product development, retail, category management, account management, or a related field.
• Strong understanding of apparel product development, merchandising, and commercialization processes.
• Experience managing external partners, licensees, vendors, or client relationships.
• Strong project management, organizational, and communication skills.
• Ability to manage multiple priorities and meet deadlines in a fast‑paced environment.
• Proficiency with Microsoft Excel, PowerPoint, and business reporting tools.
• Experience in sports, entertainment, branded consumer products, or retail environments preferred.
• Familiarity with licensed apparel, headwear, merchandise planning, or event merchandise programs preferred.
• Knowledge of NASCAR, motorsports, or sports fan merchandise is a plus.
• Ability to travel up to 10%, including weekends, as business needs require.

Why This Role?

This is an opportunity to help shape how NASCAR shows up in fans' everyday lives through licensed apparel and consumer products. You'll work directly with leading merchandise partners to bring products to market, support memorable event experiences, and contribute to the growth of one of the most recognized brands in sports and entertainment. Behind every race weekend are talented people helping shape the future of sports and entertainment.

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job‑related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

Follow us on LinkedIn and X for future opportunities and company news. We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 15 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR O’Reilly Auto Parts Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Local Racing Series powered by O’Reilly Auto Parts). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.