Account Executive, Education

Base44 Inc.; Tulsa (OK); On-site; USD 115,000 - 130,000; Full time

Job summary

Base44 Inc. is seeking an Account Executive to build the Education vertical, selling into K-12 and higher ed accounts in a fast-growing, post-acquisition setting inside Wix.

You will craft the playbook from scratch, engage district and institutional leaders, and drive early revenue with a consultative, value-driven approach. You’ll own the full sales cycle, from outbound prospecting to closing, navigate education procurement processes, and collaborate with Product, Marketing, and Wix leadership

Qualifications

• 8+ years of B2B closing experience, with education focus.
• Proven track record of quota attainment in multi-stakeholder deals.
• Knowledge of education procurement processes and budgets.
• Experience with AI/ML or product-led SaaS preferred.
• Ability to leverage ICs for bottom-up expansion.
• Excellent communication with technical and administrative audiences.

Responsibilities

• Own the full sales cycle from outbound prospecting to closing new business within Mid-Market and Enterprise Education accounts.
• Navigate education procurement processes, including RFPs/RFQs and budget cycles.
• Translate Base44's product vision to resonate with district and institutional stakeholders.
• Build early revenue by engaging and converting Education prospects.
• Shape the foundational sales motion for Education, including messaging and GTM strategy.
• Collaborate with Product, Marketing, and leadership on Education go-to-market.
• Forecast deals, manage pipeline, and maintain CRM best practices.

Skills

B2B sales

Education sales

Quota attainment

Forecasting

CRM proficiency

Multi-stakeholder selling

Presentation skills

Strong communication

Tools

CRM software

MS Office

Job description

• We're looking for the first Account Executive who will help build the Education vertical at Base44 - The AI platform that lets schools and universities build custom software using natural language. You’ll be building the playbook from scratch in a high-growth, post-acquisition environment inside Wix. This role is ideal for a seasoned seller who knows how to navigate the Education buying process, from budget cycles and RFPs to multi-stakeholder committees, and who thrives in a fast-paced, entrepreneurial environment. You'll play a foundational role in scaling our business, building trusted relationships with district and institutional leaders, and unlocking growth through a consultative, value-driven sales approach. You'll work closely with our founders and Wix leadership to define what success in Education looks like for Base44.
• Own the full sales cycle from outbound prospecting to closing new business within Mid-Market and Enterprise Education accounts (K-12 districts, higher ed institutions)
• Navigate education-specific procurement processes, including RFPs/RFQs, purchasing cooperatives, and budget/fiscal-year cycles
• Translate Base44's product vision into real-world conversations that resonate with technical and administrative stakeholders, including Superintendents, CIOs, CTOs, Provosts, and IT Directors
• Build early revenue by identifying, engaging, and converting high-potential Education prospects
• Shape the foundational sales motion for the Education segment, including messaging, outreach strategy, and account segmentation
• Collaborate closely with Product, Marketing, and leadership to align go-to-market efforts specific to Education
• Develop and maintain strong relationships with decision-makers across district and institutional leadership
• Accurately forecast deals, manage pipeline, and maintain CRM best practices
• Act as a feedback loop between the Education market and the product team to influence roadmap and positioning

Requirements

• 8+ years of B2B closing experience, with a meaningful portion selling into Education (K-12 and/or Higher Ed)
• Proven track record of consistently exceeding quota and closing complex, multi-stakeholder deals
• Strong understanding of Education procurement processes, budget cycles, and purchasing vehicles (RFP/RFQ, cooperative contracts, E-Rate familiarity a plus)
• Experience with AI, ML, data platforms, or product-led SaaS is a strong plus
• Experience with bottom-up sales motions, leveraging Individual Contributors (ICs) to expand adoption within an organization
• Strong communication and presentation skills, with an ability to tailor messaging to both technical and non-technical, administrative audiences
• Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment

About the Team

We’re Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language, no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions. As our first Education-focused Account Executive, you’ll play a key role in shaping our go-to-market approach in this segment, working closely with our founders and Wix leadership to bring this transformative technology to schools and institutions across the country. Approximate base compensation is $115,000

$130,000/yr. In addition to the base pay this role includes variable compensation earned and company RSUs as part of the compensation package. Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.