Account Executive, SMB - Base44

Wix; New York (NY); On-site; USD 75,000 - 95,000; Full time

Job summary

Wix is building a foundational Go-To-Market team for Base44, an AI-powered software platform. The role leads the full sales cycle for SMB accounts, turning technical innovation into business value, with a startup mindset inside Wix.

You’ll partner with Base44 and Wix leadership to craft messaging, segmentation, and scale the sales motion. Based in New York, this in-person role requires commuting to the NYC office three days a week, with compensation in the $75k–$95k range plus variable pay and

Qualifications

• 2+ years of B2B sales experience in technology companies.
• Experience with SMB environments and high-volume deal flow.
• Familiarity with AI, ML, or developer-centric SaaS.
• Ability to translate technical concepts for CXOs and stakeholders.
• Comfort working in a 'startup within Wix' environment.

Responsibilities

• Manage the full sales cycle from outbound prospecting to closing SMB accounts.
• Translate Base44’s AI capabilities into business language for executives.
• Shape sales motion, messaging, outreach, and customer segmentation for scale.
• Identify high-potential prospects and build early market momentum.
• Provide feedback to product teams to influence roadmaps and positioning.
• Maintain a clean CRM and accurate deal forecasting.

Skills

B2B sales experience

Quota attainment

Communication

AI/ML familiarity

Startup mindset

Job description

• Compensation: USD 75000 - USD 95000 - yearly

Job Description

We’re building the foundational Go-To-Market team for Base44, an AI-powered software development platform recently acquired by Wix. In this role, you’ll be at the forefront of a category-defining shift in how software is built- bringing a transformative product to the SMB segments. This is a high-impact, high-velocity role for a seller who thrives in an entrepreneurial environment. You won’t just be following a playbook; you’ll be helping to write it. Working closely with Base44 and Wix leadership, you will drive the full sales cycle, turning technical innovation into tangible business value for our customers.

In your day-to-day, you will:

Manage the full sales cycle from aggressive outbound prospecting to closing high-growth SMB accounts

Turn Base44’s AI capabilities into "business-speak" that resonates with CXOs, Product Leads, and Founders

Shape the foundational sales motion, including messaging, outreach strategies, and customer segmentation to support future scale

Identify and convert high-potential prospects, building the early momentum that defines our market presence

Act as a critical feedback loop between the market and our product team to influence the roadmap and positioning

Maintain a clean CRM and provide accurate deal forecasting to support our rapid growth

At Wix, we believe our best work happens together. Our work model is fully in person, with 3 days a week from our New York office.

Qualifications

• 2+ years of B2B sales experience in a technology company, with a proven track record of smashing quotas

Experience in SMB environments with shorter sales cycles and high-volume deal flow

Experience with PLG or "land and expand" motions, leveraging ICs to drive organizational adoption

Familiarity with AI, ML, or developer-centric SaaS—comfortable discussing technical workflows with stakeholders

Self-motivated, goal-oriented, and comfortable with the ambiguity of a "startup within a giant" environment

Strong communication skills with the ability to tailor complex messaging to technical and non-technical audiences

At this time, we are seeking NY-based candidates who can commute to our NYC office 3 times per week

Additional Information

We’re Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language—no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

You’ll play a key role in shaping our go-to-market approach, working closely with our founders and Wix leadership to bring this transformative technology to market.

Compensation:

The approximate base compensation is $75,000 - $95,000/yr. In addition to the base pay, this role includes variable compensation earned and company RSUs as part of the compensation package.

Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile, and ideal qualifications.