Account Executive, Education – Base44

Base44; New York (NY); On-site; USD 115,000 - 130,000; Full time

Job summary

Base44, now part of Wix, seeks an Account Executive to build the Education vertical from the ground up. You will manage mid-market and enterprise Education accounts across K-12 and higher ed, own the full sales cycle, and navigate procurement processes.

The role emphasizes a consultative, value-driven approach and collaboration with founders and Wix leadership. Based in New York, you will craft messaging, drive outbound efforts, and shape the Education GTM.

Qualifications

• 8+ years of B2B closing experience, with a meaningful portion selling into Education (K-12 and/or Higher Ed).
• Proven track record of consistently exceeding quota and closing complex, multi-stakeholder deals.
• Strong understanding of Education procurement processes, budget cycles, and purchasing vehicles (RFP/RFQ, cooperative contracts, E-Rate familiarity a plus).
• Experience with AI, ML, data platforms, or product-led SaaS is a strong plus.
• Experience with bottom-up sales motions, leveraging ICs to expand adoption within an organization.
• Strong communication and presentation skills, with an ability to tailor messaging to both technical and non-technical audiences.
• Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment.

Responsibilities

• Own the full sales cycle from outbound prospecting to closing new business within Mid-Market and Enterprise Education accounts (K-12 districts, higher ed institutions).
• Navigate education-specific procurement processes, including RFPs/RFQs, purchasing cooperatives, and budget/fiscal-year cycles.
• Translate Base44's product vision into real-world conversations that resonate with technical and administrative stakeholders.
• Build early revenue by identifying, engaging, and converting high-potential Education prospects.
• Shape the foundational sales motion for the Education segment, including messaging, outreach strategy, and account segmentation.
• Collaborate closely with Product, Marketing, and leadership to align go-to-market efforts specific to Education.
• Develop and maintain strong relationships with decision-makers across district and institutional leadership.
• Accurately forecast deals, manage pipeline, and maintain CRM best practices.
• Act as a feedback loop between the Education market and the product team to influence roadmap and positioning.

Skills

Education sales

B2B closing

Multi-stakeholder selling

Strategic account management

Communication skills

Job description

We're looking for the first Account Executive who will help build the Education vertical at Base44 - The AI platform that lets schools and universities build custom software using natural language. You’ll be building the playbook from scratch in a high-growth, post-acquisition environment inside Wix.

This role is ideal for a seasoned seller who knows how to navigate the Education buying process, from budget cycles and RFPs to multi-stakeholder committees, and who thrives in a fast-paced, entrepreneurial environment. You'll play a foundational role in scaling our business, building trusted relationships with district and institutional leaders, and unlocking growth through a consultative, value-driven sales approach. You'll work closely with our founders and Wix leadership to define what success in Education looks like for Base44.

Own the full sales cycle from outbound prospecting to closing new business within Mid-Market and Enterprise Education accounts (K-12 districts, higher ed institutions)

Navigate education-specific procurement processes, including RFPs/RFQs, purchasing cooperatives, and budget/fiscal-year cycles

Translate Base44's product vision into real-world conversations that resonate with technical and administrative stakeholders, including Superintendents, CIOs, CTOs, Provosts, and IT Directors

Build early revenue by identifying, engaging, and converting high-potential Education prospects

Shape the foundational sales motion for the Education segment, including messaging, outreach strategy, and account segmentation

Collaborate closely with Product, Marketing, and leadership to align go-to-market efforts specific to Education

Develop and maintain strong relationships with decision-makers across district and institutional leadership

Accurately forecast deals, manage pipeline, and maintain CRM best practices

Act as a feedback loop between the Education market and the product team to influence roadmap and positioning

Note: We are seeking NY-based candidates who are able and willing to work on-site three days per week.

Qualifications

8+ years of B2B closing experience, with a meaningful portion selling into Education (K-12 and/or Higher Ed)

Proven track record of consistently exceeding quota and closing complex, multi-stakeholder deals

Strong understanding of Education procurement processes, budget cycles, and purchasing vehicles (RFP/RFQ, cooperative contracts, E-Rate familiarity a plus)

Experience with AI, ML, data platforms, or product-led SaaS is a strong plus

Experience with bottom-up sales motions, leveraging Individual Contributors (ICs) to expand adoption within an organization

Strong communication and presentation skills, with an ability to tailor messaging to both technical and non-technical, administrative audiences

Self-motivated, goal-oriented, and comfortable with ambiguity in a high-growth environment

Additional Information

We're Base44, a newly acquired part of Wix, on a mission to change how software gets built. Our AI-powered platform allows anyone to create custom software applications using natural language, no traditional coding required. We operate like a startup within Wix: fast-moving, collaborative, and focused on solving complex problems with simple, elegant solutions.

As our first Education-focused Account Executive, you'll play a key role in shaping our go-to-market approach in this segment, working closely with our founders and Wix leadership to bring this transformative technology to schools and institutions across the country.

Approximate base compensation is $115,000 - $130,000/yr. In addition to the base pay this role includes variable compensation earned and company RSUs as part of the compensation package.

Final offer may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications.