Account Executive

Lela Rose; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Lela Rose seeks an experienced Wholesale Account Executive to own and grow a portfolio of luxury wholesale partners, serving as a trusted brand ambassador and strategic partner. You will develop account plans, identify growth opportunities, and collaborate with sales and merchandising teams to optimize seasonal buys, in-season reorders, and showroom momentum.

The ideal candidate will have proven wholesale leadership, strong relationship skills, and a data-driven approach to maximize

Qualifications

• Proven track record in wholesale fashion sales.
• Strong relationship-building and partner management skills.
• Data-driven with ability to analyze sales trends and drive actions.
• Excellent organizational and collaborative mindset.

Responsibilities

• Own and grow a portfolio of wholesale accounts, building strategic relationships with retail partners.
• Develop account plans to meet seasonal sales targets and expand doors and assortment.
• Prepare for market appointments with selling history, style performance, and channel insights.
• Manage the full order lifecycle, coordinating with internal teams to ensure timely delivery.

Skills

Relationship building

Wholesale account management

Sales analytics

Strategic partnerships

Market insights

Job description

Lela Rose is seeking an experienced Wholesale Account Executive with a passion for luxury fashion, strong relationship-building skills, and a proven track record of driving wholesale business. They are a strategic and commercially minded partner who owns and grows a portfolio of retail accounts, identifying opportunities to increase sales, strengthen partnerships, and expand the brand’s presence. Highly organized, proactive, and collaborative, they work closely with the broader sales divisions to maximize business opportunities and support the continued growth of Lela Rose.

Account Management & Business Development

• Own and grow a portfolio of wholesale accounts, developing strong, strategic relationships with retail partners and serving as a trusted point of contact and brand ambassador.
• Develop account-specific action plans to achieve and exceed seasonal sales targets, identifying opportunities to grow existing business and strengthen key retail partnerships.
• Build and maintain account plans for key retailers, identifying sales goals, growth opportunities, new doors, assortment expansion, and strategies for long-term partnership development.
• Prospect and cultivate new wholesale accounts that align with the brand’s positioning, customer, and growth strategy.
• Identify opportunities to increase account productivity through expanded assortments, new doors, in-season reorders and swaps, strategic product placement, and other incremental sales opportunities.
• Take ownership of account performance, proactively identifying challenges and opportunities and developing actionable strategies to drive continued growth.
• Stay informed on industry trends, competitive activity, and the evolving retail landscape to identify new opportunities and provide valuable insights to the sales and merchandising teams.

Sales Strategy & Analysis

• Perform weekly, monthly, and end-of-season sales analysis to evaluate account and style performance, identify trends, and develop actionable recommendations.
• Analyze weekly selling by style, category, and account to communicate retail trends, product performance, and competitive market insights.
• Monitor account performance against sales targets and proactively identify risks, opportunities, and areas for incremental business.
• Prepare thoroughly for business meetings and market appointments with detailed account prep, including selling history, style performance, door-level trends, seasonal opportunities, and strategies to achieve sales targets.
• Partner with the sales and merchandising teams to translate account performance and market insights into actionable strategies that maximize seasonal buys and in-season reorder opportunities.
• Use data and market insights to make thoughtful recommendations around assortment, inventory, pricing, and product opportunities.

Wholesale Operations

• Manage the full sales order lifecycle, from order entry through delivery, ensuring accuracy, timely communication, and a seamless experience for retail partners.
• Enter and manage sales orders, swaps, return authorizations, and other account-related transactions with accuracy and efficiency.
• Liaise cross-functionally with Operations, Design, Production, Shipping, Finance, and other internal teams to ensure timely execution of customer commitments and resolve issues efficiently.
• Maintain accurate account and order information and ensure all relevant systems and records are consistently up to date.