Account Executive

Hearst; New Orleans (LA); On-site; USD 50,000 - 80,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits

Job summary

WDSU-TV, the Hearst-owned NBC affiliate in New Orleans, LA, is seeking an Account Executive who sells advertising across TV and digital platforms, negotiates impressions and rates, and develops partnerships with local businesses. You will report to the Local Sales Manager and work to retain and grow our client base.

Responsibilities include prospecting new businesses, presenting to clients, creating sales proposals, and achieving individual goals while contributing to a dynamic sales team with a

Qualifications

• 1+ years in media or digital sales or similar field.
• Experience developing new business/non-traditional business.
• Strong negotiation skills.
• Experience in a consultative, customer-focused environment.
• Accountability within a goal-structured organization.
• Must be a team player.
• Experience selling to business owners.
• Ability to understand and use qualitative research to drive sales.

Responsibilities

• Produce revenue across all available platforms.
• Prospect, contact and present to developmental businesses.
• Develop new revenue through building relationships with clients as their trusted advisor.
• Form strategic and market partnerships.
• Manage and upsell account/client list.
• Create and deliver sales proposals aligned with station strategies.
• Achieve individual sales goals while contributing to the sales team.
• Maintain a digital-first mindset.

Skills

1+ years in media sales

1+ years in digital sales

Strong negotiation skills

Consultative selling

Team player

Experience selling to business owners

Qualitative research usage

In-person attendance

Job description

WDSU-TV, the NBC affiliate in New Orleans, LA is looking for an Account Executive. An Account Executive sells advertising to local businesses and negotiates impressions and rates with ad agencies. You will also solicit new businesses to advertise TV and web. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions to create partnerships to retain and grow our client base. You will report to the Local Sales Manager.

Responsibilities

• Produce revenue across all available platforms
• Prospect, contact and present to developmental businesses
• Develop new revenue through building relationships with clients as their trusted advisor
• Form strategic and market partnerships
• Manage and up-sell account/client list
• Conceptualize, create, and deliver sales proposals that are consistent with station strategies
• Achieve individual sales goals while contributing to WDSU's dynamic sales team
• Have a digital first mindset

Requirements

• 1+ years in media or digital sales, or similar sales field
• Experience with the development of new business/non-traditional business
• Have strong negotiation skills
• Experience in a consultative customer-focused business atmosphere
• Accountability within a goal-structured organization
• Must be a team player
• Experience selling to business owners
• Understand and use qualitative research to further sales effort
• Related military experience will be considered
• In-person attendance is required

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities.That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs