Account Executive

WKCF TV; Winter Park (FL); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

LGBTQ+ Health Services

Additional benefits

Job summary

WKCF-TV in Winter Park, FL is seeking an Account Executive to sell advertising across TV and web to local businesses.

You will prospect new clients, present compelling proposals, and negotiate impressions and rates with ad agencies, while helping clients grow their footprint with multi-platform marketing solutions. Great compensation and a supportive team await.

Qualifications

• 1+ years in media or digital sales.
• Strong negotiation skills.
• Consultative, customer-focused selling approach.
• Proven ability to develop new business.
• Team player who works well in a dynamic office.
• Experience selling to business owners or decision makers.
• Experience using qualitative research to guide sales.

Responsibilities

• Produce revenue across all platforms.
• Prospect, contact and present to new businesses.
• Develop new revenue through local business development.
• Form strategic partnerships.
• Manage an active account/client list.
• Create sales proposals aligned with station strategies.
• Meet or exceed individual sales goals as part of the team.

Skills

Media sales

Negotiation

Consultative selling

Team player

New business development

Qualitative research

Job description

WKCF-TV in Winter Park, FL is looking for an Account Executive. An Account Executive sells advertising to local businesses and negotiates impressions and rates with ad agencies. You will also solicit new businesses to advertise TV and web. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions to create partnerships to retain and grow our client base. If you want to work for the best, we want to hear from you today!

Responsibilities

• Produce revenue across all available platforms
• Prospect, contact and present to new businesses
• Develop new revenue through local business development
• Form strategic and market partnerships
• Manage an active account/client list
• Conceptualize, create, and deliver sales proposals that are consistent with station strategies
• Achieve individual sales goals while contributing to WKCF dynamic sales team

Requirements

• 1+ years in media or digital sales, or similar sales field
• Experience with the development of new business/non-traditional business
• Have strong negotiation skills
• Experience in a consultative customer-focused business atmosphere
• Accountability within a goal-structured organization
• Must be a team player
• Experience selling to business owners
• Understand and use qualitative research to further sales effort
• Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs