Account Executive

Sacbar; Los Angeles (CA); Hybrid; USD 75,000 - 110,000; Full time

Job summary

KTLA is seeking a Sales Account Executive in Los Angeles to generate advertising revenue by developing new prospects and selling digital/linear advertising.

You will collaborate with sales support, marketing, and creative teams to develop campaigns, monitor performance, and deliver reporting to clients; compensation includes base $75,000 plus commission.

Qualifications

• Digital marketing expertise across OTT, Display, social media, email marketing and Amazon DSP.
• Experience with Freewheel and Google Ad Manager is a plus.
• Excellent communication and presentation skills.
• Strong analytical and problem-solving skills.
• Project management and organizational skills.
• Bachelor's degree in marketing, advertising or mass communications, or equivalent.
• Minimum one year in sales, preferably in media.
• Valid driver's license with acceptable driving record.
• Solution oriented

Responsibilities

• Drive advertising revenue by developing new prospects and selling digital/linear advertising.
• Sell digital TV advertising across OTT, CTV, Amazon DSP and streaming platforms.
• Collaborate with sales support, marketing and creative teams to develop campaigns.
• Monitor campaign performance and provide reporting and insights to clients.
• Proactively identify and develop multi-platform new business opportunities.
• Prepare and deliver sales presentations to clients.

Skills

Digital marketing

Communication

Analytics

Project management

Education

Bachelor's degree in marketing/advertising/mass communications

Tools

Freewheel

Google Ad Manager

Job description

Job Title: KTLA Account Executive

The Sales Account Executive generates advertising revenue primarily through developing new prospects and selling potential clients the merits of KTLA's digital/linear advertising.

• Experience in digital marketing (omni channel multi-platform), with a focus on Video, Display, social media, or email marketing (typically 1-3 years).
• Sell digital TV advertising products across OTT, CTV, Amazon DSP, streaming platforms, and programmatic inventory.
• Experience with digital analytics tools like Google Analytics, Facebook Ads Manager, and other marketing platforms.
• Create customized advertising solutions including display, video, branded content, sponsorships, and station integrations.
• Collaborate with sales support, marketing, and creative teams to develop effective campaigns that deliver measurable results.
• Monitor campaign performance, provide clients with reporting and insights, and optimize campaigns to ensure success.
• Proactively identifies and develops multi-platform new business opportunities.
• Support/advise customers in specific types of advertising and how we can help promote their products or services in the most effective way possible.
• Prepares and delivers sales presentations to clients.

Requirements & Skills:

• Digital marketing expertise (OTT, Display, social media, email marketing & Amazon DSP)
• Experience with Freewheel and Google ad manager a plus
• Excellent communication and presentation skills
• Strong analytical and problem-solving skills
• Project management and organizational skills
• Bachelor's degree in marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
• Minimum one year's experience in sales, preferably in the media field
• Valid driver's license with an acceptable driving record
• Solution oriented

Compensation - $75,000 + commission

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

KTLA will consider qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring.

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