Account Executive

NAB Leadership Foundation; Columbus (OH); On-site; USD 55,000 - 85,000; Full time

Job summary

NAB Leadership Foundation in Columbus, OH seeks an Account Executive to drive digital revenue through selling our digital marketing services. You will lead revenue growth across mobile, tablet, and web channels, develop go-to-market strategies, and build lasting client relationships with advertisers and agencies.

The role requires a proactive, self-starting sales professional capable of communicating complex value propositions to senior decision makers and exceeding targets in a fast-paced local

Qualifications

• 3 years of digital media sales and marketing experience preferred.
• Knowledge of digital advertising landscape including paid search, programmatic ad buying, social media management, and mobile strategy.
• Strong communication and client presentation skills.
• Ability to interact with high-level decision makers and sell with a consultative approach.
• Proven ability to meet and exceed sales goals and revenue targets.

Responsibilities

• Serve as the sales marketing lead driving revenue from digital marketing services for clients across channels.
• Develop and execute go-to-market sales strategies to exceed revenue targets.
• Deliver and market a suite of local digital marketing products to local SMBs.
• Develop local sales strategies in major industry verticals with measurable revenue goals.
• Establish, maintain and grow relationships with advertisers and agencies.
• Position and pre-sell opportunities highlighting value propositions.
• Communicate with clients on all business activity.
• Maintain knowledge of market and competitive landscape.
• Use consultative sales to understand client marketing needs.
• Meet and exceed account activity and revenue targets.
• Build relationships within the local business community to grow ad revenue.

Skills

Digital media sales

Paid Search

Programmatic ad buying

Social media management

Mobile strategy

Consultative selling

High-level client communication

Relationship building

Goal orientation

Organization & follow-up

Strategic thinking

Multitasking

Driving/transportation

Tools

N/A

Job description

The Account Executive is responsible for generating digital revenue through the strategic selling of our digital marketing services offerings.

#LI-onsite

Responsibilities

• Serve as the sales marketing lead driving revenue from digital marketing services for clients across all channels -- mobile, tablet and web
• Develop and execute go-to-market sales strategies that result in exceeding revenue targets in Digital Marketing Services
• Responsible for delivering and marketing a powerful suite of local digital marketing products and services that help local SMB's grow successfully
• Develop local sales strategies in major industry verticals (auto, medical, etc.) with clear goals and measurable objectives that can be tied to revenue growth.
• Establish, maintain and grow relationships with advertisers and agencies
• Position and pre-sell all opportunities to highlight the benefit and value proposition in the marketplace
• Consistently communicate with clients on all business activity
• Complete knowledge of the market and competitive landscape
• Utilize a consultative sales approach to develop strategic understanding of client's business and marketing needs
• Meet and exceed performance management targets for account activity and revenue generation
• Establish key relationships within the local business community in order to effectively build and maintain ad revenue vs. budget

Requirements & Skills:

• 3 years of digital media sales and marketing experience preferred-
• Significant knowledge of the digital advertising landscape including Paid Search, Programmatic Ad buying, Social Media Management, Mobile Strategy etc.
• Motivated, enthusiastic, self-starter who can work effectively both independently and in a team environment
• Effective communication and client presentation skills
• Ability to interact with high-level decision makers
• Ability to sell through a consultative sales experience
• Ability to sell a vast array of products
• Excellent follow-up, strong organizational skills and attention to detail
• Proven ability to meet and exceed sales goals and secure revenue goals
• Interest and passion for digital trends and how they relate to the media/ broadcast industry
• Strategic thinker with strong ability to translate complex ideas into succinct, and compelling sales narratives
• Resourceful, self-motivated and a skillful multI-tasker
• Strategic foresight
• Valid driver's license with an acceptable driving record