Account Executive

ClickOnDetroit; Detroit (MI); On-site; USD 60,000 - 90,000; Full time

Job summary

Graham Media Group is seeking an Account Executive for WDIV in Detroit to drive TV and Digital advertising revenue, grow new business, and deepen client relationships.

You will develop strategic plans, upsell across the product line, and maintain a Salesforce-backed pipeline while staying ahead of industry trends and delivering measurable results.

Qualifications

• Experience selling advertising or managing accounts in an agency or media environment.
• Ability to prospect and develop new business with research and consultative selling.
• Strong written and verbal communication, analytics, and CRM proficiency.

Responsibilities

• Identify and target potential advertisers for TV and Digital media to drive new business growth.
• Grow Linear and Digital Transactional Television Revenue.
• Develop strategic plans to meet revenue goals.
• Upsell existing clients across the full product line and manage relationships.
• Maintain an active pipeline using Salesforce for ongoing new business development.
• Provide regular performance reports and market insights.
• Stay updated on industry trends to identify growth opportunities.

Skills

Client relationships

Sales prospecting

Communication

Analytical skills

CRM experience

Digital advertising knowledge

Negotiation

multitasking

Tools

Salesforce

Wide Orbit

Google Analytics

Microsoft Office

Job description

Graham Media Group, a leading media organization, is seeking a highly motivated and strategic Account Executive to join our dynamic sales and business development team at WDIV, a top-ranked television station in Detroit, Michigan. Our station boasts a strong online presence, with a number one market ranking for our website, and offers a comprehensive suite of advertising solutions through our full-service digital agency, Omne.

As a key member of our award-winning sales team, you will be responsible for driving revenue growth by identifying and developing new business opportunities in Television and Digital media. This involves maintaining exceptional client relationships and leveraging our cutting-edge technology and industry expertise to power client success. Our company is committed to staying at the forefront of emerging trends and has garnered national recognition for its innovative initiatives.

Responsibilities

Identify and target potential advertisers for Television and Digital media to drive new business growth.

Grow Linear / Digital Transactional Television Revenue

Develop strategic plans to meet and exceed revenue goals.

Fluent in various Digital Marketing solutions for owned and operated (O&O) and Extended Reach

Utilize and incorporate multimedia advertising solutions for existing and new clients

Upsell existing clients by engaging them in our full product line

Utilize strong communication and organizational skills to manage client relationships effectively.

Maintain an active pipeline using Salesforce to ensure continuous new business development.

Foster strong, long-term client relationships through personalized service.

Stay updated on industry trends to identify growth opportunities.

Provide regular performance reports and market insights.

Demonstrate strong problem-solving skills in a fast-paced environment.

3-5 years of experience in media sales, broadcast, agency or digital marketing experience.

Google Analytics Certified is a plus.

Proven track record of selling advertising OR account management in an agency environment.

Ability to prospect for business utilizing research and effective consultative selling principles to generate business.

Proficiency in Microsoft Applications.

Excellent communication, analytical skills, proficiency in CRM tools like Salesforce, and a strong understanding of digital and television advertising platforms, preferred.

Ability to multi-task and adapt to a fast-paced environment in a rapidly changing industry.

Exceptional written and oral communication skills.

Proficiency in Microsoft Applications.

Experience with Salesforce and/or project management software preferred.

Experience with Wide Orbit is a plus but not required.

Prior media and/or marketing experience is preferred but not required.

Must possess and maintain a valid driver’s license with a safe driving record acceptable to the company and reliable transportation for sales calls.

Location:

WDIV

Additional Information:

Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks.

No Phone Calls Please

WDIV is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, WDIV will comply with applicable state and local laws prohibiting employment discrimination

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