Account Executive

TEGNA, Inc.; Washington (District of Columbia); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Medical plan options

Dental & vision coverage

401(k) match

Paid time off

Paid holidays

Job summary

TEGNA Inc. in Washington, DC is seeking a results-driven digital media sales account executive to drive revenue across streaming, display, video, and content partnerships.

You will identify new business, manage client relationships, and deliver tailored marketing strategies that drive measurable ROI. The ideal candidate has 3+ years in digital media sales, a track record of hitting targets, and strong data analytics, negotiation, and presentation skills.

Qualifications

• 3+ years in digital media sales or advertising.
• Proven track record of meeting or exceeding sales targets.
• Strong understanding of digital channels including programmatic, streaming, display, video, social and content marketing.
• Excellent communication, negotiation, and presentation skills.
• Ability to interpret data and analytics for insights.
• Self-motivated with a passion for sales and digital media.
• Proficient in CRM software and MS Office; familiarity with ad management tools is a plus.

Responsibilities

• Drive sales by identifying and securing new business opportunities across digital channels.
• Develop and nurture long-term client relationships and upsell opportunities.
• Provide consultative marketing solutions aligned to client goals.
• Research industry trends and generate a robust sales pipeline.
• Craft compelling proposals and presentations highlighting ROI.
• Collaborate with internal teams to plan and optimize campaigns.
• Regularly review campaign performance and report results to clients.
• Coordinate with account management and product teams on campaign strategy.

Skills

Digital sales

Target achievement

Negotiation

Presentation skills

Account management

Relationship building

Data-driven selling

Strategic selling

Tools

CRM software

Microsoft Office

Job description

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

We are seeking a highly motivated and results-driven technology or digital media sales account executive to join our team. This role is responsible for driving revenue growth through the sale of digital and television media solutions, including streaming and broadcast television, digital advertising, and content partnerships. The ideal candidate will have a proven track record in digital sales, business development with a deep understanding of media and marketing trends, and the ability to build and maintain strong client relationships. This role requires a strategic approach to identifying opportunities, pitching solutions, and delivering measurable results for clients.

Key Responsibilities

• Sales & Revenue Generation: Drive sales by identifying and securing new business opportunities across multiple digital channels, including streaming, online video and display, and content marketing solutions.
• Client Relationship Management: Develop and nurture long-term relationships with clients, ensuring their marketing needs are met and identifying areas for upselling and cross-selling additional services.
• Consultative Selling: Provide consultative solutions to clients by understanding their business goals, analyzing market trends, and recommending tailored marketing strategies that drive results.
• Market Research & Lead Generation: Research industry trends and competitor offerings to develop a robust pipeline of prospective clients and stay ahead of market shifts.
• Proposal Development & Pitching: Craft compelling sales presentations and proposals that showcase the value of our media offerings, using data and insights to communicate potential ROI.
• Campaign Management & Optimization: Collaborate with internal teams to ensure successful campaign execution, monitoring performance, and optimizing for maximum effectiveness and client satisfaction.
• Reporting & Analytics: Regularly review and report on sales targets, campaign performance, and key metrics to clients and internal stakeholders.
• Collaboration: Work closely with the account management, and product teams to align on campaign strategies, creative assets, and ad placements that meet clients’ needs.
• Performance Management: Strategically use CRMand prospecting tools to manage and achieve quotas as it pertains to activity metrics and revenue goals.

Qualifications

• 3+ years of experience in digital media sales, advertising, or a related industry
• Proven track record of meeting or exceeding sales targets in a competitive environment
• Strong understanding of digital marketing channels and industry trends, including programmatic, streaming media, display, video, social, and content marketing
• Excellent communication, negotiation, and presentation skills
• Ability to interpret data and analytics to provide actionable insights
• Self-motivated, with a passion for sales and digital media
• Proficient in CRM software and Microsoft Office Suite; familiarity with ad management tools a plus

Preferred Skills

• Experience in working with business owners and/or agency clients
• Knowledge of streaming and digital media
• Familiarity with tools like Google Analytics, DSPs, and SSPs.

Why Join Us?

We offer a collaborative, high-energy environment where your contributions make an immediate impact. Join a forward-thinking team and drive the future of media sales with access to cutting-edge tools and resources.

Job Type: Full-Time
Location: Washington, D.C.
Salary: Competitive base + commission

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

* Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.

EEO statement:

TEGNA Inc. is a proud equal opportunity employer. We areproud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilitiesin accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email [e-mail]