Account Executive

Nexstar Media Group; Charleston (WV); Presencial; USD 50.000 - 90.000; Jornada completa

Descripción de la vacante

NAB Leadership Foundation in Charleston, WV is seeking a Sales Account Executive to generate advertising revenue by calling on established agencies and new prospects, and by presenting the merits of television advertising. You will build relationships with the local business community, manage accounts, deliver compelling sales presentations, and collaborate with station personnel to place ads.

This role requires a Bachelor’s degree in Marketing/Advertising or related field, at least one year in

Formación

• Bachelor's degree requirement or equivalent experience.
• Minimum one year's experience in sales, preferably media.
• Valid driver's license with acceptable driving record.
• Experience achieving long-range objectives and implementing strategies.
• Proficiency with computers, phones, copiers, scanners, and office equipment.

Responsabilidades

• Generates advertising revenue by calling on agencies and prospects.
• Delivers sales presentations to clients.
• Explains benefits of TV advertising to customers.
• Mollows up on leads and maintains assigned accounts.
• Develops advertising schedules with clients and station staff.
• Makes sales calls on existing and prospective clients.
• Performs other duties as assigned.

Conocimientos

Sales experience

Client relationship building

Communication skills

Tech proficiency

Educación

Bachelor's degree in Marketing/Advertising or related field

Descripción del empleo

The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.

• Implements strategies to consistently grow revenue and exceed revenue goals.
• Establishes credible relationships with local business community.
• Makes sales calls on existing and prospective clients.
• Maintains assigned accounts and develops new accounts.
• Prepares and delivers sales presentations to clients.
• Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
• Provides clients with information regarding rates for advertising placement in all media.
• Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
• Works with clients and station personnel to develop advertisements.
• Performs other duties as assigned.

Requirements & Skills :

• Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum one year's experience in sales, preferably in the media field.
• Valid driver's license with an acceptable driving record.
• Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.

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