Account Executive

Hearst Television, Inc.; Birmingham (AL); On-site; USD 45,000 - 60,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401(k) matching

Paid time off

Paid parental leave

LGBTQ+ health services

Job summary

Hearst Television, Inc. in Birmingham, AL seeks an Account Executive to sell advertising to local businesses across television and digital platforms. You will negotiate impressions and rates with ad agencies, and steadily grow the client base through powerful multiplatform marketing solutions.

This role promises excellent compensation, a talented team, and tools to drive partnerships with local businesses. Report to the Local Sales Manager and contribute to WVTM’s dynamic sales team.

Qualifications

• 1+ years of experience in media or digital sales or a similar sales field.
• Experience developing new business and nontraditional business.
• Strong negotiation skills.
• Experience in a consultative, customer-focused environment.
• Accountability within a goal-structured organization.

Responsibilities

• Produce revenue across all available platforms.
• Prospect, contact and present to new businesses.
• Develop new revenue through local business development.
• Form strategic and market partnerships.
• Manage an active account and client list.
• Create and deliver sales proposals aligned with station strategies.
• Achieve individual sales goals while contributing to the sales team.

Skills

Media sales

Negotiation

Consultative selling

Team player

New business development

Selling to business owners

Qualitative research usage

Job description

WVTM, the NBC & CBS affiliate in Birmingham, AL, is looking for an Account Executive. The Account Executive sells advertising to local businesses, negotiates impressions and rates with ad agencies and solicits new businesses to advertise on television and digital platforms.

If you are motivated by an excellent product, great compensation and working with a talented team of professionals, look no further. We will provide tools for powerful multiplatform marketing solutions that create partnerships, retain clients and grow our client base. You will report to the Local Sales Manager.

Responsibilities

• Produce revenue across all available platforms.
• Prospect, contact and present to new businesses.
• Develop new revenue through local business development.
• Form strategic and market partnerships.
• Manage an active account and client list.
• Conceptualize, create and deliver sales proposals that are consistent with station strategies.
• Achieve individual sales goals while contributing to WVTM's dynamic sales team.

Requirements

• One or more years of experience in media or digital sales or a similar sales field.
• Experience developing new business and nontraditional business.
• Strong negotiation skills.
• Experience in a consultative, customer-focused business environment.
• Accountability within a goal-structured organization.
• Team-player mindset.
• Experience selling to business owners.
• Ability to understand and use qualitative research to support sales efforts.
• Related military experience will be considered.

Values in Action

At Hearst Television, we tell stories every day about people of all backgrounds, perspectives and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse, partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional wellness support
• Paid time off
• Paid parental leave
• LGBTQ+ health services
• Additional benefits to meet your and your family's needs