Account Director, Audience Activation — Remote

Dynata, LLC (Connecticut); United States; Remote; USD 80,000 - 150,000; Full time

Job summary

Dynata is seeking an Account Director, Audience Activation to drive new business growth across agencies, publishers, and ad tech partners. You will own the full sales cycle from discovery to close, evangelizing our audience data solutions across the digital media landscape.

The role requires a proven track record in digital media and programmatic sales, with strong relationships at media agencies, DSPs, and holding companies. A hunter mentality and quota-driven drive are essential for success.

Qualifications

• Experience: 7+ years in digital media, programmatic, or audience data sales.
• Network: Established relationships with key decision-makers at media agencies, holding companies, and DSPs.
• Sales Chops: Proven track record of meeting or exceeding revenue goals; comfortable managing a complex sales cycle.
• Expertise: Deep understanding of programmatic media, 3rd-party audiences, and data activation strategies.
• Communication: Exceptional presentation, negotiation, and relationship-building skills.
• Mindset: Hunter mentality — self-motivated, persistent, and thrives in quota-driven environment.
• Bonus Points: Experience with platforms such as The Trade Desk, LiveRamp, Neustar, or similar data ecosystems.

Responsibilities

• Drive New Business: Prospect, pitch, and close new accounts across agencies, publishers, and ad tech partners.
• Pipeline Development: Build and maintain a robust pipeline using existing relationships and proactive outreach.
• Client Engagement: Conduct discovery meetings to identify client challenges and position audience activation solutions that drive measurable results.
• Strategic Sales Execution: Develop customized proposals, RFP responses, and pricing structures; negotiate contracts to close deals and meet revenue targets.
• Market Insights: Stay current on programmatic trends, audience data usage, and evolving privacy regulations to guide client conversations.
• Collaboration: Partner with internal teams (Product, Operations, Marketing) to ensure seamless activation and client satisfaction.
• Performance Management: Report on pipeline, forecast accuracy, and revenue results; manage against quarterly and annual quotas

Skills

Digital media sales

Programmatic sales

Audience data

Relationship building

Negotiation

Tools

The Trade Desk

LiveRamp

Neustar

Job description

Dynata is seeking an Account Director, Audience Activation to drive new business growth across agencies, publishers, and ad tech partners. You will own the full sales cycle from discovery to close, evangelizing our audience data solutions across the digital media landscape.

The role requires a proven track record in digital media and programmatic sales, with strong relationships at media agencies, DSPs, and holding companies. A hunter mentality and quota-driven drive are essential for success.