Account-Based Marketing Manager

present of AI; New York (NY); Vor Ort; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

9fin is seeking an experienced B2B marketer to own account-based marketing for large strategic accounts. You will research target accounts, align plans with sales, and execute coordinated campaigns across paid media, email, content, webinars, and events.

The role requires direct ownership of ABM programs, strong project management, and the ability to move multiple stakeholders without formal authority, leveraging CRM and performance data to optimize outcomes.

Qualifikationen

• Minimum B2B marketing experience with ABM programs.
• Direct ownership of account-based programmes.
• Strong project skills to influence without formal authority.

Aufgaben

• Own account-based marketing for large strategic accounts.
• Research target accounts and plan with sales, then execute.
• Run coordinated campaigns across paid, email, content, webinars and events.

Kenntnisse

Account based marketing

B2B marketing experience

Project management

Cross-functional collaboration

Tools

CRM

Jobbeschreibung

This role owns account based marketing for large strategic accounts at a debt market data platform. It means researching target accounts, agreeing plans with sales, and running coordinated campaigns across paid, email, content, webinars and events. A strong candidate brings years of B2B marketing experience, direct ownership of account based programmes, and the project skills to move many people without formal authority.

How it fits the AI era

The company sells an AI platform for debt markets, so the marketing has to explain automated workflows to finance buyers who still rely on manual processes. AI speeds up research, account insight and campaign drafting, but choosing which accounts matter and building trust with sales teams stays human. The role rewards someone who can use AI tools to sharpen targeting while keeping messaging grounded in real account needs.

How it builds AI experience

Working here means learning how AI reshapes credit data and debt workflows, which is useful context for any finance marketing career. The company offers a budget to trial AI tools, so there is room to test AI in research, personalisation and reporting. Building experience with CRM and marketing data alongside AI assisted account research would prepare someone well for this role.

Worth showing

• Account based marketing ownership
• CRM and performance data
• Research and writing

This is our own read, written from the employer's posting and the company's Spotlight. The employer's posting is the source of truth for the role.

About 9fin

9fin delivers debt market intelligence, news, and credit analytics powered by automated workflows, per company statements.