ABM Strategy Lead for Targeted Revenue Campaigns

Remote; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Lone Wolf is seeking a strategic Account Based Marketing leader to own ABM strategy, develop and execute data-driven, multi-channel campaigns, and partner closely with Sales to prioritize and win high-value accounts. You will define targeting, messaging, and measurement frameworks, collaborating with Product Marketing, Marketing Ops, and Design to drive pipeline and revenue.

The role emphasizes strategic independence, cross-functional collaboration, and a focus on metrics-driven growth within a

Qualifications

• 5-7 years of B2B marketing experience.
• Proven experience building, managing, and optimizing ABM programs.
• Experience with field marketing initiatives and revenue-focused campaign strategies.
• Experience partnering directly with Sales on strategic account planning.
• Data-driven marketing decisions and ability to influence business outcomes.
• Strong strategic thinking and ability to operate independently.
• Experience developing multi-channel campaigns across digital and offline channels.
• Strong analytical skills to interpret performance data and identify trends.
• Excellent project management and cross-functional collaboration skills.
• Exceptional written, verbal, and presentation communication skills.

Responsibilities

• Define and own ABM strategy in partnership with Sales, evaluating target accounts and segmentation.
• Design and execute multi-channel ABM programs (email, digital, direct mail, events, content).
• Create account-specific messaging and coordinate with Content, Design, and Marketing Operations.
• Establish measurement frameworks and reporting for campaign performance, pipeline influence and revenue impact.
• Personalize experiences using account data, and continuously optimize campaigns.
• Act as a trusted advisor to Sales and share insights to influence account engagement and expansion.

Job description

Lone Wolf is seeking a strategic Account Based Marketing leader to own ABM strategy, develop and execute data-driven, multi-channel campaigns, and partner closely with Sales to prioritize and win high-value accounts. You will define targeting, messaging, and measurement frameworks, collaborating with Product Marketing, Marketing Ops, and Design to drive pipeline and revenue.

The role emphasizes strategic independence, cross-functional collaboration, and a focus on metrics-driven growth within a