Senior ABM Strategist for Targeted Accounts

Lone Wolf Technologies; United States; Remote; USD 105,000 - 125,000; Full time

Job summary

Lone Wolf is seeking a strategic Account-Based Marketing leader to design and own targeted, data-driven campaigns for our highest-value accounts. You’ll work closely with Sales but own the strategy.

In this role, you’ll define account prioritization, build measurement frameworks, and partner with Content, Design, Marketing Ops, and Product Marketing to drive revenue. A strong data-driven mindset and independent execution are essential.

Qualifications

• 5-7 years of B2B marketing experience.
• Proven experience building, managing, and optimizing ABM programs.
• Experience partnering with Sales on strategic account planning.
• Data-driven marketing decisions that influence business outcomes.
• Strong strategic thinking and ability to operate independently.
• Experience developing multi-channel marketing campaigns across digital and offline channels.
• Strong analytical skills to interpret performance data and identify opportunities.
• Excellent project management and cross-functional collaboration, with strong communication.

Responsibilities

• Partner with Sales to evaluate target accounts and develop selection criteria.
• Define prioritization and segmentation strategies for accounts.
• Identify greatest opportunities and justify focus areas.
• Develop go-to-market strategies for target account segments.
• Use account, market, and performance data to refine targeting.
• Provide insights to help Sales improve prioritization over time.
• Design and execute multi-channel ABM programs (email, digital, direct mail, events, content).
• Create account-specific messaging and campaign strategies.
• Collaborate with Content, Design, and Marketing Operations to execute campaigns.
• Ensure campaigns align to revenue goals and engagement objectives.
• Collaborate with Sales on priorities and expansion opportunities.
• Serve as a trusted advisor to Sales with a data-driven perspective.
• Define campaign success metrics and reporting for performance, engagement, pipeline influence, revenue.

Skills

ABM programs

Sales collaboration

Data-driven decisions

Strategic thinking

Multi-channel campaigns

Analytical skills

Project management

Communication skills

Tools

HubSpot

Salesforce

Marketing automation platforms

CRM systems

Account intent platforms

Job description

Lone Wolf is seeking a strategic Account-Based Marketing leader to design and own targeted, data-driven campaigns for our highest-value accounts. You’ll work closely with Sales but own the strategy.

In this role, you’ll define account prioritization, build measurement frameworks, and partner with Content, Design, Marketing Ops, and Product Marketing to drive revenue. A strong data-driven mindset and independent execution are essential.