ABM Strategist: Data-Driven Campaign Architect (Remote/Flex)

Powerdigitalmarketing; United States; Hybrid; USD 85,000 - 130,000; Full time

Benefits offered by this job

Base salary + commission

Medical, Dental, Vision insurance

401(k) plan

Unlimited Time Off

Volunteer Time Off

Fully flex work environment

WFH stipend

Employee Assistance Program

Holidays

Job summary

Power Digital Marketing is seeking an ABM Strategist to support the Director of Account Based Marketing in building, running, and optimizing ABM programs across the B2B portfolio. You will be hands-on with platforms like 6Sense and Demandbase to manage target accounts, tiering, and intent data, translating insights into campaigns and client-ready insights.

You will collaborate with the Director to develop playbooks, audits, and GTM plans, while coordinating with channel teams to ensure that

Qualifications

• Hands-on proficiency with 6Sense, Demandbase, or equivalent ABM platform.
• 2–4 years in B2B marketing or ABM, in-house or agency.
• Experience with Salesforce, Marketo, or HubSpot.
• Strong analytic skills and ability to interpret data without hand-holding.
• Clear written and verbal communication; able to translate data into actionable insights.
• Team-oriented and collaborative; able to work across multiple clients.

Responsibilities

• Build and refine target account lists, tiering, and scoring models in 6Sense and Demandbase.
• Monitor intent data and engagement signals; surface insights to the Director of ABM.
• Develop ABM audits, playbooks, and GTM plans for clients.
• Translate account tiers and signals into campaign briefs for Paid Media, Content, and Email.
• Coordinate with channel teams to ensure campaigns align with tiering and messaging.
• Own ABM reporting and dashboards; track pipeline influenced/sourced and funnel movement.
• Collaborate across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM cohesive.
• Assist Revenue and Appraisal with market and client research.
• Employ AI to enhance ABM processes and reporting.
• Utilize Power Digital's nova ecosystem for ABM strategy and reporting.

Skills

ABM strategy

Analytics

Cross-functional collaboration

Communication

B2B marketing

Tools

6Sense

Demandbase

Salesforce

Marketo

HubSpot

Job description

Power Digital Marketing is seeking an ABM Strategist to support the Director of Account Based Marketing in building, running, and optimizing ABM programs across the B2B portfolio. You will be hands-on with platforms like 6Sense and Demandbase to manage target accounts, tiering, and intent data, translating insights into campaigns and client-ready insights.

You will collaborate with the Director to develop playbooks, audits, and GTM plans, while coordinating with channel teams to ensure that