ABM Strategist, Client Services

Powerdigitalmarketing; United States; On-site; USD 85,000 - 130,000; Full time

Benefits offered by this job

Base salary + commission

Medical, Dental, Vision insurance

401(k) plan

Unlimited Time Off

Volunteer Time Off

Fully flex work environment

WFH stipend

Employee Assistance Program

Holidays

Job summary

Power Digital Marketing is seeking an ABM Strategist to support the Director of Account Based Marketing in building, running, and optimizing ABM programs across the B2B portfolio. You will be hands-on with platforms like 6Sense and Demandbase to manage target accounts, tiering, and intent data, translating insights into campaigns and client-ready insights.

You will collaborate with the Director to develop playbooks, audits, and GTM plans, while coordinating with channel teams to ensure that

Qualifications

• Hands-on proficiency with 6Sense, Demandbase, or equivalent ABM platform.
• 2–4 years in B2B marketing or ABM, in-house or agency.
• Experience with Salesforce, Marketo, or HubSpot.
• Strong analytic skills and ability to interpret data without hand-holding.
• Clear written and verbal communication; able to translate data into actionable insights.
• Team-oriented and collaborative; able to work across multiple clients.

Responsibilities

• Build and refine target account lists, tiering, and scoring models in 6Sense and Demandbase.
• Monitor intent data and engagement signals; surface insights to the Director of ABM.
• Develop ABM audits, playbooks, and GTM plans for clients.
• Translate account tiers and signals into campaign briefs for Paid Media, Content, and Email.
• Coordinate with channel teams to ensure campaigns align with tiering and messaging.
• Own ABM reporting and dashboards; track pipeline influenced/sourced and funnel movement.
• Collaborate across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM cohesive.
• Assist Revenue and Appraisal with market and client research.
• Employ AI to enhance ABM processes and reporting.
• Utilize Power Digital's nova ecosystem for ABM strategy and reporting.

Skills

ABM strategy

Analytics

Cross-functional collaboration

Communication

B2B marketing

Tools

6Sense

Demandbase

Salesforce

Marketo

HubSpot

Job description

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life

As an ABM Strategist, you will support the Director of Account Based Marketing in building, running, and optimizing account-based programs across Power Digital's B2B portfolio. You are the person in the platforms daily — building account lists, monitoring intent signals, and keeping campaigns and reporting accurate so the Director can focus on strategy and client relationships.

You will work hands-on in tools like 6Sense and Demandbase to maintain target account lists, segment and score accounts, and surface intent signals that inform what Paid Media, Content, and Email/Lifecycle teams do next. This role is equal parts platform execution and strategic thinking — you're expected to not just pull the data, but understand what it means and flag it before someone else has to ask.

You'll partner closely with the Director of ABM on playbook development and client-facing materials, and coordinate directly with channel teams to make sure account tiering and intent data are actually driving campaign decisions, not just sitting in a dashboard.

Key Responsibilities

• Build, maintain, and continuously refine target account lists, tiering, and scoring models in 6Sense and Demandbase
• Monitor intent data and account engagement signals daily; flag movement and surface insights to the Director of ABM before they become client questions
• Support the Director of ABM in developing ABM audits, playbooks, and GTM plans for clients
• Translate account tiers and intent signals into campaign briefs and targeting inputs for Paid Media, Paid Social, Content, and Email/Lifecycle teams
• Coordinate with channel teams to confirm account-based campaigns are executing against the intended tiering and messaging strategy
• Own ABM reporting and dashboards; track pipeline influenced/sourced, account engagement, and movement through funnel stages
• Support cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to keep ABM campaigns unified
• Assist Revenue and Appraisal teams with account and market research for new and expanded business opportunities
• Employ AI technologies to enhance and optimize ABM processes and reporting
• Utilize and leverage Power Digital's nova ecosystem as it relates to ABM strategy and reporting
• Join client calls and discovery discussions to represent ABM performance and platform data; build toward leading these independently

Role Requirements

• Mandatory: hands-on working proficiency with 6Sense, Demandbase, or an equivalent ABM/intent data platform
• 2–4 years in B2B marketing, marketing operations, or ABM, in-house or in-agency
• Comfortable working in core B2B Martech such as Salesforce, Marketo, or HubSpot
• Working knowledge of intent data, predictive scoring, and account tiering, with a desire to go deeper on the strategy behind them
• Strong analytical skills; comfortable pulling and interpreting data without hand-holding
• Clear written and verbal communication; able to translate platform data into a takeaway a channel lead or client can act on
• Organized and detail-oriented; able to manage account data and reporting across multiple clients concurrently
• Team-oriented and collaborative, with the confidence to flag issues or opportunities to more senior stakeholders
• Agency experience valued but not required

Key Performance Indicators (KPIs)

• Net MRR across B2B ABM / Strategy portfolio
• Client NPS (8+ avg)
• Delivery of all work within agreed-upon deadlines
• Accuracy and freshness of account tiering, scoring and intent data across assigned clients

Most Important Things (MITs)

• Keep account data, intent signals, and reporting accurate and current — the Director and channel teams are making decisions off your work
• Clear, direct, and radically candid communication with internal and external stakeholders
• Client value — has your work provided new insight, confirmed a course of action, or outlined a clear path forward

Benefits & Perks

• Base salary + commission opportunities
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• 401(k) plan - 4% employer contribution matching
• Unlimited Time Off available on day one
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time $100 USD Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 12 observed United States national holidays + 2 mental health recharge days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.