Customer Marketing Specialist

SmartRecruiters, Inc.; Northern (KY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k

PTO

Job summary

Cornerstone Building Brands is seeking an Account-Based Marketing & Program Administration professional to drive marketing programs for retail and channel accounts across the US. The role focuses on MDF/co-op administration, field enablement, and local market activation, partnering with sales teams to execute strategies and events.

The ideal candidate has 2-4 years in retail or trade-channel marketing, with a background in account-based marketing and proficiency with marketing tools.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 2-4 years or more of experience in marketing roles focused on retail, distribution, or trade-channel marketing
• Experience administering MDF/co-op programs preferred
• Understanding of the new construction, repair and remodel industries, and retail/lumberyard distribution channels preferred
• Proven track record of executing successful local market and account-based marketing programs
• Proficiency in marketing tools and software applications

Responsibilities

• Execute account-based marketing tactics for key retail, 2-step, and lumberyard accounts, following established playbooks and strategy
• Administer MDF and co-op programs, ensuring compliance with program guidelines and appropriate use of funds within approved budgets
• Maintain and apply customer playbooks to guide consistent account-level marketing execution
• Act as the key marketing point of contact for strategic channel accounts
• Execute field-level rollout of sales enablement tools and materials
• Partner with sales teams to implement marketing programs and support local market activation
• Coordinate and execute customer events, including planning logistics and on-site support
• Implement local market activation initiatives to drive engagement and demand at the branch/account level
• Execute branch merchandising initiatives at retail, 2-step, and lumberyard locations based on sales team audits
• Support product launch execution at the branch/account level, including merchandising and in-market rollout

Skills

Retail marketing

Trade-channel marketing

MDF/co-op programs

Marketing analytics

Cross-functional collaboration

Education

Bachelor's in Marketing

Business Administration

Tools

Marketing software

Job description

Cornerstone Building Brands is North America's largest manufacturer of exterior building products, with operations spanning manufacturing facilities across the United States and Mexico, alongside sales and distribution offices throughout the United States and Canada. We are dedicated to our journey of becoming the premier provider of exterior building solutions.

Job Description

Account-Based Marketing & Program Administration

• Execute account-based marketing tactics for key retail, 2-step, and lumberyard accounts, following established playbooks and strategy
• Administer MDF and co-op programs, ensuring compliance with program guidelines and appropriate use of funds within approved budgets
• Maintain and apply customer playbooks to guide consistent account-level marketing execution
• Act as the key marketing point of contact for strategic channel accounts

Field & Sales Enablement

• Execute field-level rollout of sales enablement tools and materials
• Partner with sales teams to implement marketing programs and support local market activation

Event & Local Market Activation

• Coordinate and execute customer events, including planning logistics and on-site support
• Implement local market activation initiatives to drive engagement and demand at the branch/account level

Branch Merchandising & Product Launch Support

• Execute branch merchandising initiatives at retail, 2-step, and lumberyard locations based on sales team audits
• Support product launch execution at the branch/account level, including merchandising and in-market rollout

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2-4 years or more of experience in marketing roles focused on retail, distribution, or trade-channel marketing
• Experience administering MDF/co-op programs preferred
• Understanding of the new construction, repair and remodel industries, and retail/lumberyard distribution channels preferred
• Proven track record of executing successful local market and account-based marketing programs
• Proficiency in marketing tools and software applications

Additional Information

The US base salary range for this full-time position is $75,000 - $90,000 + bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where welive, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here . You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here .If you'd like to view a copy of the company's affirmative action planfor protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or [e-mail]. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or [e-mail]. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

All your information will be kept confidential according to EEO guidelines.

Must be at least 18 years of age to apply.