Customer Marketing Specialist

Cornerstone Building Brands; Cary (NC); On-site; USD 75,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, vision benefits start

401k

PTO

Discount programs

Job summary

Cornerstone Building Brands is seeking a marketer to lead account-based marketing and program administration for key retail and distribution accounts in the U.S. This role drives MDF/co-op programs, field enablement, and local market activation, coordinating events and merchandising at branch and account levels.

The position requires a bachelor’s degree and 2–4+ years in retail/trade-channel marketing, with proficiency in marketing tools.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-4+ years of experience in marketing roles focused on retail, distribution, or trade-channel marketing.
• Experience administering MDF/co-op programs preferred.
• Understanding of construction, repair and remodel industries and retail/lumberyard distribution channels preferred.
• Proven track record of executing successful local market and account-based marketing programs.
• Proficiency in marketing tools and software applications.

Responsibilities

• Execute account-based marketing tactics for key retail, 2-step, and lumberyard accounts following established playbooks and strategy.
• Administer MDF and co-op programs, ensuring compliance with program guidelines and appropriate use of funds within approved budgets.
• Maintain and apply customer playbooks to guide consistent account-level marketing execution.
• Act as the key marketing point of contact for strategic channel accounts.
• Execute field-level rollout of sales enablement tools and materials.
• Partner with sales teams to implement marketing programs and support local market activation.
• Coordinate and execute customer events, including planning logistics and on-site support.
• Implement local market activation initiatives to drive engagement and demand at the branch/account level.
• Execute branch merchandising initiatives at retail, 2-step, and lumberyard locations based on sales team audits.
• Support product launch execution at the branch/account level, including merchandising and in-market rollout.

Skills

Marketing tools

Education

Bachelor's degree in Marketing or related field

Job description

Job Description

Account-Based Marketing & Program Administration

• Execute account-based marketing tactics for key retail, 2-step, and lumberyard accounts, following established playbooks and strategy
• Administer MDF and co-op programs, ensuring compliance with program guidelines and appropriate use of funds within approved budgets
• Maintain and apply customer playbooks to guide consistent account-level marketing execution
• Act as the key marketing point of contact for strategic channel accounts

Field & Sales Enablement

• Execute field-level rollout of sales enablement tools and materials
• Partner with sales teams to implement marketing programs and support local market activation

Event & Local Market Activation

• Coordinate and execute customer events, including planning logistics and on-site support
• Implement local market activation initiatives to drive engagement and demand at the branch/account level

Branch Merchandising & Product Launch Support

• Execute branch merchandising initiatives at retail, 2-step, and lumberyard locations based on sales team audits
• Support product launch execution at the branch/account level, including merchandising and in-market rollout

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2-4 years or more of experience in marketing roles focused on retail, distribution, or trade-channel marketing
• Experience administering MDF/co-op programs preferred
• Understanding of the new construction, repair and remodel industries, and retail/lumberyard distribution channels preferred
• Proven track record of executing successful local market and account-based marketing programs
• Proficiency in marketing tools and software applications

Additional Information

The US base salary range for this full-time position is $75,000 - $90,000 + bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where welive, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action planfor protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or [e-mail]. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or [e-mail]. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

All your information will be kept confidential according to EEO guidelines.

California Consumer Privacy Act (CCPA) of 2018

Must be at least 18 years of age to apply.

Note to External Recruiters

Cornerstone Building Brands does not accept unsolicited resumes and will not pay fees for any candidate submissions that were not expressly authorized.